FEATURE | TIE UP

Translated By DeepL

New Balance's THE CITY collection brings you just the right relationship between running and work.

New Balance's THE CITY collection brings you just the right relationship between running and work.

The "THE CITY" collection is sold exclusively at Sports Depot and Alpen as "daily wear for working adults" while retaining the New Balance brand philosophy. From high-functional setups perfect for today's work scene to running wear that fits in well in the city, the collection accompanies the lifestyles of urban dwellers. Taking a cue from this collection, we will be working with Mr. Yamaguchi, representative of "TRAIL HEADS," which operates the co-working space "MAKITAKI" where people who like to play outside gather, and "HINOKO TOKYO," a members-only campground where remote work can also be done, as well as producing workspaces and offices for numerous companies. Mr. Yamaguchi, who produces workspaces and offices for a number of companies, and I thought about the relationship between running and work.

PROFILE

Yohei Yamaguchi

In addition to office production, he is the representative director of "Trailheads," which operates "HINOKO TOKYO," the mobile office "OFFICE CARAVAN," and the co-working space "MAKITAKI" where people who like to play outside gather. He has designed numerous corporate offices and proposes new workplaces that seamlessly connect working, living, and playing. He is a big outdoor enthusiast and spends his days off playing outside. He enjoys running to build up his fitness for outdoor activities.

Changing workplace values.

Have there been any recent changes in the way you think about the company or the place you work?

In the case of the company we work for, immediately after the Corona disaster, there were many cases of temporary downsizing or downsizing to a more compact size as remote work became the main focus. Now, about two years after the disaster, people are coming back to the office, and there is a move to expand the size of the company again.

New Balance〉THE CITY T/R Ponch Stretch Jacket ¥11,880、THE CITY Shoe Patch Polo Shirt ¥6,490、THE CITY T/R Ponch Stretch Pants ¥9,790、ML574 Sneakers ¥10,890(All items are from New Balance Japan (All from New Balance Japan Customer Service Center)

How is the demand for shared office space?

It has become overwhelmingly expensive. For example, instead of large floors, companies rent space scattered in various locations as offices, or satellite offices. Depending on the type of work, this is true for startups as well as large companies. As people have come to realize that remote work is not a problem, the way and place of working has changed dramatically.

I guess I am no longer tied to one place.

If we don't necessarily have to go to the office, then our options don't have to be limited to home. At our company, we believe that if we can work in nature or in other places where we feel comfortable, that is also possible.

What kind of consultation does Mr. Yamaguchi's company receive for office design, etc.?

Lately, I feel like there is no longer a right answer to how to create an office. With that said, what about the way our company works in the first place? or "How should we view the office? In many cases, the discussion turned to the essentials, such as how to work and what an office should be. In many cases, the discussion has turned to the essentials, such as "How should we view the office?

The remote rate of employees also differs from company to company.

For example, it is said that if you want to hire an engineer or programmer, you often have to be able to work remotely to get the job. However, the importance of idle conversation is also being reevaluated, and many companies want to gather people in their offices.

How to strike a balance between the two is a difficult question.

For example, if you are going to go to the trouble of gathering people in an office, each company should think about what kind of features would make people want to come to the office. For example, a company could create a space that is so well equipped that employees would say, "Please, I want to work in my office" (laughs). Companies that invest in their offices and attract people are more vibrant. Communication is important, and the people who work there seem to be enjoying themselves.

INFORMATION

New Balance Japan Customer Service Center

Phone: 0120-85-7120
Sports Depot・Alpine official mail order

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