BRAND PROFILE
Proposal of "change over time from a different point of view. We propose a new sense of value in that each item becomes more beautiful as it is worn and acclimated to its surroundings. The materials and processing of our products are selected from the viewpoint that they change over time, and are given shape by the hands of our skilled craftsmen.
Buyers are in the business of looking at an unbelievable amount of clothes at all hours of the day, all year round. Therefore, it is unlikely that a few creations will move the hearts of buyers, but there are times when the real thing appears that will impress such connoisseurs.
Ryu Horike, a conceptor and buyer for "Wism," said that the up-and-coming brand Anselm, which he is introducing here, is full of unexplainable charm,He speaks on the Huynem blog on November 4, 2021.
I first saw a store that carried a mix of used and new clothing. The damaged coveralls that I thought were old clothes were actually not old clothes but new clothes, and they were from Anselm. I remember that the clothes were indescribable, with a combination of craftsmanship and a casualness that did not show it off as it was.
Mr. Horie met the designer, Kazuya Yamachika, through an acquaintance, and decided to carry his products the moment he saw the samples he brought all the way from Okayama.
He said, "We wanted to do it at our place before it was discovered because we thought it would be a brand that would spread in an instant if it was found.
What is it about "Anselm" that would make a famous buyer who has hooked up with numerous brands in Japan and abroad go so far as to say "Anselm" is the best in the world? To find out, we headed with Mr. Horike to Kojima, Kurashiki City, Okayama Prefecture, where the company's manufacturing is based.
In the foreground is Yamachika, designer of Anselm. He did not show his face this time. He is a nice guy with both masculinity and humor.
