417 Edifice footwear situation.
Right now, the footwear of "417 Edifice" is neither leather shoes nor sneakers, but "All Star Kup". We are in the mood for elegant sneakers with a leather finish.
Why does "417 Edifice" choose this sneaker? We asked Sekine-san, who is in charge of buying the "All Star Kup" and Tsuda-san, who actually sells them in stores, why.
PROFILE
After working as a store staff member and MD at EDIFICE, he became the manager of the 417 EDIFICE Shibuya store in March. He specializes in dressy and beautiful styles. He often wears leather shoes in the store, but on his days off he enjoys running in sneakers.
PROFILE
After working as a staff member and an EC buyer at "417 EDIFICE Shinjuku Store", he became a full-time buyer for "417 EDIFICE". He is now a full-time buyer for "417 EDIFICE". He is also attracted to "KUPP", which was discovered by the previous buyer, and buys it as a standard item for "417 EDIFICE". Recently, he has been on a sauna tour.
All Star Kup is selling like hotcakes!
I heard that Converse's "All Star Kup" is quite popular at "417 EDIFICE".
Sekine:The "All Star Kup" caught my previous buyer's eye and has been in stock since 2018, but it's selling outstandingly well anyway! (LOL)
When I see them in stores, I can understand why, but they are sneakers that are very "417 Edifice".
Tsuda:It fits nicely into the store's worldview.
It is both dressy and casual, and combines the best of both worlds in exactly the same way.
Sekine:We stock them as soon as they are about to run out, so that they are always available in our stores. The "All Star Kup" is already a staple of the "417 Edifice.
What kind of people will pick it up?
Tsuda:Men in their thirties often purchase these items. They are a little more mature than young people.
The "All Star Kup" is just right for when you want to dress a little nicer, too.
Sekine:Recently, many people seem to be wearing them when commuting to work. On days when I don't meet with clients or when I work remotely outside the office, leather shoes are too tight and make me tired.
The "All Star Kup" is easy to walk in and dress in, so it is easy to use for business occasions.
Tsuda:With the Corona disaster, the boundary between on and off duty is disappearing more and more. I think many customers are looking for items that can be used in a variety of situations.
I used to work at "Edifice" for almost 10 years as a staff member, but the atmosphere was more elegant, so I like these sneakers that can also be worn with dresses.
What style would you like to wear the "All Star Kup" in?
Sekine:The new "Center Zip Suede WV OX" looks like it could be worn with cargo pants. It would also go well with outdoor-style clothes. The oversized, loose-fitting style will be tightened up with the feet.
Tsuda:I, on the other hand, think it would be better to remove the footwear from the body.
I want to keep the overall look clean, but that alone is not very interesting, so I want to dress it down nicely with the "Leather All Star Kup OX".
