Icon 01. seidai
PROFILE
Born in 2000 , Hiroshima Prefecture, she moved to Tokyo to enroll in a clothing college in 2019. . His Instagram reel and TikTok, which he started as a student, have become a hot topic not only in Japan but also abroad. His Instagram account has 170,000 users within 4 months of its establishment, and the total number of views of his reel videos exceeds 60 million, making him a fashion icon of Generation Z.
Instagram : @____seidai
He made a video for the antis, and his followers skyrocketed.
You now have over 240,000 followers on Instagram and more than 390,000 followers on TikTok.
seidai:I have been on Instagram since middle school and started TikTok a year ago .
Why did you start?
seidai:Instagram was all the rage at the time, so I started TikTok to let all kinds of people know what I was doing. It was just a PR thing.
You have walked on the runways of prominent brands such as "TakahiromiyashitatheSoloist." and "kolor" as a model, haven't you?
seidai:Modeling gives me horizontal connections, and I can connect with people in various industries. I would like to expand my activities in the future in many different fields, so I am learning a lot.
Is your title a model or an actor? Or an actor?
seidai:I am often asked that question, but I also run a brand and direct videos. So I guess I am a "multi-entertainer" (laughs).
When did you first get into fashion?
seidai:It was when I was in the third year of junior high school . I had just met a girl I liked, and she told me I was tacky (laughs). That sparked a fire in me, and I started paying attention to my hair and appearance, going to all the secondhand clothing stores nearby.
Nowadays, young people admire seidai's fashion.
seidai:. I am not there yet. I would like to continue to improve my senses and become more influential.
Do you have any tips on how to create buzz for a video you directed?
seidai:I am always thinking about how to communicate with people and how to stick in their minds. For this reason, I read a lot of books. Books are filled with the author's vast experience and knowledge, and I really learn a lot from them.
Although your videos are shot in Japan, they also have an international flavor.
seidai:At first, I was making a website for Japanese users. At that time, I received a lot of anti-commentary. So I decided to make a video for the anti-commenters.
What do you mean?
seidai:Japanese people have a yearning for foreign countries, and when Westerners do something, they applaud it with open arms. . That is why I branded myself to be a little distant rather than familiar. I don't write any Japanese in my videos, and I try to present them in a somewhat foreign way.
Do you have any more antagonists as a result?
seidai:. almost none. Conversely, from that point on, I realized that I was not wrong, as my followers grew rapidly.
