FEATURE | TIE UP

Translated By DeepL

A new shoe from adidas Originals that fits in with the city and harmonizes with the environment.
adidas Originals by Parley

A new shoe from adidas Originals that fits in with the city and harmonizes with the environment.

When we try to create environmentally friendly products, we generally end up with a "sass" design. The appearance is soft and the materials are soft. But this is not the case with "adidas Originals. The most important priority is coolness. Then, we added environmental considerations. The result is the "adidas Originals by Parley" collection, created in collaboration with the marine conservation organization "Parley for the Oceans (Parley for the Oceans). Three icons who will create the value of the next generation will wear the shoes, which are based on the classic models of the past and combine design and environmental consideration at a high level.

  • Photo_Yuko Yasukawa
  • Hair&Make_Seigo Bito
  • Text_Keisuke Kimura
  • Edit_Hideki Shibayama

Icon 02. Minaya Asano

PROFILE

Minaya Asano
Model / Representative of catering service "Binaya Co.

Born on March 3, 1991 in Hokkaido, Japan. Representative of Binaya Corporation, a catering, location bento, and recipe development company. She began modeling when she was a student and continues to work extensively in advertising and looks. She also presides over "GO GIRL," a women-only run community.
Instagram : @minami_asano

He has been active all through his childhood.

You are a model, the leader of Run Club, and a caterer "Mina-ya.

Asano:About 60% of my work is for Binaya. The remaining 40% is orchid-related and modeling.

Binaya's boxed lunches are known for being both delicious and healthy.

Asano:For example, I think many people eat natto because they find the taste of the additives in the sauce delicious, rather than because they like the taste of the ingredients. But that is not the essence. Binaya's bento boxes are made with the best of the ingredients and as little additives as possible.

Mr. Asano has a strong image as a runner, but have you been active since childhood?

Asano:I have an older brother and a younger brother, and I used to play outside with them for a long time. We used to play soccer together.

Or learning something?

Asano:My weekday schedule was almost always filled with lessons. I played badminton, swam, played the piano, and danced. I was a very curious child (laughs).

Q: Was there anything in particular that lasted for a long time?

Asano:I did dance in elementary school and started again in high school, so I had been doing it for about four years in total.

What genre of dance is it?

Asano:In elementary school, it was jazz and hip-hop. In high school, it was yosakoi. I am from Hokkaido, so it was not unusual for me to dance yosakoi.

YOSAKOI Soran Festival" is televised and has fans all over Japan, doesn't it?

Asano:I participated in that festival, and I was even interviewed on TV. Customers watching us along the street would wave to us, and it felt great to feel like a big star at that time (laughs).

INFORMATION

adidas Customer Service

Phone: 0570-033-033 ( except Saturdays, Sundays and holidays, 9:30-18:00)
https://shop.adidas.jp/originals/
https://shop.adidas.jp/qr_originals_parley
At the adidas Originals Flagship Store Shinjuku, an event is currently being held until mid-June to remake and display old clothes collected from many of the cast members, including three of those featured in the article. The items, which have been specially arranged by Ryo Matsuoka, an artist who uses painting and embroidery, will be on display until mid-June.

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