FEATURE | TIE UP

Translated By DeepL

A new shoe from adidas Originals that fits in with the city and harmonizes with the environment.
adidas Originals by Parley

A new shoe from adidas Originals that fits in with the city and harmonizes with the environment.

When we try to create environmentally friendly products, we generally end up with a "sass" design. The appearance is soft and the materials are soft. But this is not the case with "adidas Originals. The most important priority is coolness. Then, we added environmental considerations. The result is the "adidas Originals by Parley" collection, created in collaboration with the marine conservation organization "Parley for the Oceans (Parley for the Oceans). Three icons who will create the value of the next generation will wear the shoes, which are based on the classic models of the past and combine design and environmental consideration at a high level.

  • Photo_Yuko Yasukawa
  • Hair&Make_Seigo Bito
  • Text_Keisuke Kimura
  • Edit_Hideki Shibayama

. One choice of thing can change the future little by little.

. Today, you are wearing all white, just like Mr. Asano.

Asano:I usually decide on shoes first, and today I decided on one tone of white to match the color of "NIZZA". . Since it is a light color, it could also be used to add a hint of a jacket style.

As a lover of both fashion and sports, what kind of image do you have of "adidas"?

Asano:. As with running shoes, I think the performance is solid. Because of their "sports" background, many of their lifestyle sneakers are easy to walk in.

Do you remember your first "adidas"?

Asano:I was really close to them from a very young age, so I don't remember which shoes I debuted in (laughs). As I mentioned earlier, my older brother and younger brother both played soccer, so there was always an "Adidas" at the entrance of our house.

What do you think of the sneakers from the collaboration between "adidas Originals" and "Parley" , and how do you feel about wearing them?

Asano:They are very nice. I don't like high-cut shoes because of their hardness, but these are soft and easy to wear. Also, the curve in the arch of the foot is very comfortable. The all-white model is cute, but I personally prefer the beige sole and laces.

I would like to ask you about your model in collaboration with a marine conservation organization.

Asano:Being in the modeling world, I have been hearing the keywords "organic" and "ethical" for a long time, and I am still concerned about them. . So I started by learning about the issues, and I am taking action where I can. . I try to reduce garbage, and basically I don't buy plastic bottles. Even for our bento boxes, we try to avoid using plastic as much as possible. . Some items are individually packaged, so it's difficult to do it all.

What was the major catalyst for your environmental awareness?

Asano:I think it's because my awareness of my body has changed since I started running, and since I started working in the food industry, I have started to pay attention to the safety and security of food. I also have an online store called "ME LIKE," where I sell seasonings and other goods that are related to sustainability. . There are only a few items, but I hope that I can help build a bridge to the future, even if only a little.

This collection is also made from materials made from marine plastic waste, so just by wearing the shoes, you are participating in a sustainable initiative.

Asano:. actually, I was not aware of the "parlay" initiative. . So I was surprised to learn that "Nizza" is made of recycled materials. Nowadays, many people are becoming more environmentally conscious, and I think the criteria for choosing things are changing. Fashion alone is not good enough, nor is being sustainable alone. I feel that there should be a good balance between the two. I think it is very meaningful that the influential brand "adidas" offers such a choice.

NIZZA HI PARLEY ¥13,500

INFORMATION

adidas Customer Service

Phone: 0570-033-033 ( except Saturdays, Sundays and holidays, 9:30-18:00)
https://shop.adidas.jp/originals/
https://shop.adidas.jp/qr_originals_parley
At the adidas Originals Flagship Store Shinjuku, an event is currently being held until mid-June to remake and display old clothes collected from many of the cast members, including three of those featured in the article. The items, which have been specially arranged by Ryo Matsuoka, an artist who uses painting and embroidery, will be on display until mid-June.

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