FEATURE | TIE UP

Translated By DeepL

Skagen's time is a hygge time.
Comfy time in East Tokyo.

Skagen's time is a hygge time.

In Scandinavian Denmark, there is a concept known as hygge. Although it is difficult to find a Japanese word that fits the concept perfectly, it can be translated as "a comfortable time and place. Because Denmark values such a culture, the country has a high level of happiness, and furniture manufacturing is thriving. SKAGEN was born in such a country. We are looking forward to seeing you at the new Danish-style simple and robust clocks and a huge moment in the east of Tokyo.

  • Photo_Kanta Matsubayashi
  • Styling_Atsuo Izumi
  • Hair & Make-up_Nanako Azuma
  • Model_Eiji Fukui (Donna)
  • Text_Keisuke Kimura
  • Edit_Shuhei Wakiyama

It is the Danish way to choose what you think is good.

It gets cold at night, and a long-sleeved shirt is a must to be able to enter any restaurant. A leather band watch is good when slightly more formal situations are expected, such as wearing a jacket over the top.
Skagen watch ¥29,700 (Fossil Japan), Herrill shirt ¥36,300, John Smedley knit polo inside ¥29,800 (Lee Mills Agency), Neato pants ¥41,800 (all at Shinoya), pants ¥71,500 (Paraboot), shoes ¥71,500 (Paraboot, Shinoya), other items by stylist Paraboot shoes ¥71,500 (Paraboot Aoyama store), other personal effects of the stylist

When staying at a hotel, one of the most difficult questions is whether to have dinner at the hotel's restaurant or to eat out. There is no right answer, but this is another happy problem.

Come to think of it, some people buy watches as an asset, and some even buy them as a status. Both are not wrong, but I have heard that such values are not common in Denmark. The same goes for art. People don't buy art because they think it will be expensive later. They choose things based on whether or not they fit their lifestyle and whether or not they think it is cool. I choose things based on such simple considerations. If I think it is good, then I think it is the right choice.

Skagen watch ¥29,700 (Fossil Japan), New Label jacket ¥41,800 (Studio Fabwork), Wonderland T-shirt ¥13,200 (Not Wonder Store), Sabai shorts ¥26,400, sneakers ¥27,500 (all from Hemt PR), other items by stylists. Yoke sneakers ¥27,500 (all Hemto PR), other items: stylist's personal effects

On mornings when you stay at the "Dee Dee Hotel," you can enjoy a morning breakfast at "Abuno" on the second floor between 7:00 and 10:00. The croissants, salads, and yogurt are all delicious, but the coffee is at the heart of this restaurant. It is so good that they have a concept called "Look at coffee in a different light.

The beans used for the specialty coffees served were from The Coffee Collective, a roastery in Copenhagen, Denmark. Danish barista Peter Bull told us, "Fresh beans come in regularly from their home country.

Incidentally, this watch series is called "GRENEN," which is the name of a cape at the northernmost tip of Denmark, which is long from east to west. It is the place where the North Sea and the Baltic Sea meet, and because of its beauty, it attracts many painters. The model was designed with inspiration from there, so it's a picture no matter where you cut it from.

And the name of the town where Cape Groenen is located is the brand name "Skagen. Remember that the local pronunciation is "Skaen.

Skagen watch ¥29,700 (Fossil Japan), New Label jacket ¥41,800 (Studio Fabwork), Wonderland T-shirt ¥13,200 (Not Wonder Store), Sabai shorts ¥26,400, Mokuti x Tenbear sneakers ¥27,500 (Unite PR), Mokuti x Tenbear tote bag ¥30,800 (Unite PR), Wonderland T-shirt ¥13,200 (Not Wonder Store), Sabai shorts ¥26,400 (Unite PR), Mokuti x Tenbear sneakers ¥27,500 (Unite PR). Yoke sneakers ¥27,500 (all Hemto PR), Mokuti x Tenbear tote bag ¥30,800 (Unite Nine), other personal effects of stylist

I had a cup of coffee and ended up getting take-out as well. Coffee consumption in Denmark is among the highest in the world, with each person drinking four to five cups a day. In other words, this is the Danish way of enjoying coffee. Whether you are in the mood for hogwash or not. Just like a "Skagen" watch.

GRENEN ULTRA SLIM ¥29,700 each (Fossil Japan)An update of a long-selling model, the GRENEN ULTRA SLIM has an attractive 4.85 mm thin case. The case is made of recycled stainless steel and the windshield is made of strong sapphire crystal glass, making it thin but strong and environmentally friendly. There are six variations: four colors for the 37 mm (right photo) and two colors for the 42 mm (left photo). The leather bands are made of environmentally pollution-friendly leather certified by the Leather Working Group.

INFORMATION

Skagen

Official Online Store
ZOZOTOWN
AMAZON
Rakuten Market
RAKUTEN FASHION
ontime/move
TiCTAC Online Store

Fossil Japan
03-5992-4611

DDHotel
dddhotel.com

Lee Mills Agency
03-5784-1238

HEMT PR
03-6721-0882

western arrow
03-6434-0983

Not Wonder Store
06-6110-5466

Paraboots Aoyama
03-5766-6688

Studio Fab Work
03-6438-9575

unite nine
03-5464-9976

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