FEATURE | TIE UP

Translated By DeepL

Six people and boho-nomad's classic sandals for a prosperous future.
Think about the future.

Six people and boho-nomad's classic sandals for a prosperous future.

The fashion industry is being questioned about its corporate attitude toward environmental issues, which are getting worse by the minute. Among these, have you heard of the Turkish brand "BOHONOMAD" that is making sustainable efforts based on the SDGs? The brand's rope sandals, which have become synonymous with the brand and are produced in its home country, use only recyclable materials and natural raw materials, actively create jobs for women, and are attracting attention not only for their stylish design but also for other reasons. As if in resonance with the brand, six creators who are working toward the future presented style samples. We will explore their outfits, which convey their personalities, and the appeal of "Boho Nomade.

Style_02 HAWAII with Rintaro Tanoue

PROFILE

Butaro Tagami
varistor

Born in 1992 in Fukuoka , Japan. Impressed by the coffee culture he witnessed while studying abroad in Seattle while still in college, he became a barista immediately after returning to Japan. After studying at several coffee shops, he now operates "Barista Base" as a coffee-related activity without a physical store, and is also an entrepreneur, serving as the representative of a sharing coffee stand "Mirage Coffee Group". . He also plans to launch a shared roastery service this summer.
Instagram: @shinkirou_coffee

What kind of occasions would you like to wear Boho Nomade's sandals in?

Tagomi:At work, it is not easy to wear sandals because they are a little dangerous, but it is very hot in the summer when we roast coffee beans, so they may be ideal for such occasions. In addition to work at the store, we also have opportunities to go to outdoor events, so they will be useful for work as well as for private life.

It also goes well with the clean, basic shirt and denim outfit that you coordinated with us this day!

Tagomi:I usually wear clothes with subdued tones, and I tend to choose black for shoes, so I chose black for the Boho Nomade sandals. From a distance, the sandals look simple, but upon closer inspection, I realized that they were designed with a weaving technique that was carefully considered to ensure a good fit, giving them a sense of depth as a product.

Do you have any recent changes in the way you approach fashion?

Tagomi:Now that I am in my late 20s, I spend more money on what I really like rather than following trends. What makes a product good is not only its design, but also the story behind it, such as who made it, where it was made, and with what kind of passion. I hope to see a world where it is fashionable to wear such a story.

Coffee beans are nowadays often labeled with a farm-by-farm description. What kind of story do you feel Boho Nomade has to tell?

Tagomi:While I was under the impression that Boho Nomade was both ethical and sustainable, I felt that the phrase "sampo yoshi" (meaning "good for the seller and good for the buyer") was a perfect fit for Boho Nomade. This phrase is known as one of the management philosophies of the Omi merchants, and is based on the idea that "in business, it is only natural for the seller and buyer to be satisfied, and that a good business can only be considered good if it contributes to society. As someone who works in the coffee industry, I think this is an ideal attitude. It's wonderful to know that you can wear cool sandals and make someone happy in a world you don't know.

HAWAII ¥9,900

INFORMATION

BOHONOMAD

Japan Official Site
online store

Quorinest

Phone: 03-6273-3536
Instagram