Style_05 HAWAII with Kou Iizuka
PROFILE
Born in Kanagawa , 1993. After graduating from college, he joined "BEAMS" and worked as a store staff at several stores in Tokyo before becoming the company's buyer of men's casual wear in 2020. He is known for his buying sense that captures the times, and was involved in the production of the "BEAMS" Harajuku store while still in his 20s. He is also well received for his special order projects and events with up-and-coming brand designers of the same generation, and is attracting attention as a promising young talent.
Instagram: @kou99999
Boho Nomade is also sold at BEAMS, but how do you approach selling it in stores?
Iizuka:Boho Nomade's rope sandals are a staple of the brand, and they have been well received for their gentle feel on bare feet, with a construction that allows the wearer to directly feel the quality of the material. You also offer a wide variety of colors, don't you? Rather than being picked up as a trend item, we offer them as a basic item that can be worn in different ways depending on the occasion or outfit.
Iizuka-san often attracts attention for the way you dress. Do you have any recommendations for how to dress?
Iizuka:This outfit is exactly the styling we recommend, but we have combined the shades with a spring-like transparent white shirt, matching the gray of the sandals, and faded black denim for the bottoms. . The key is to blend in with the monotone while still giving a strong sense of the season.
Do you have any rules when choosing sandals from a buyer's point of view?
Iizuka:I am not limited to sandals, but if I had to say so, I would say that I have always given priority to items that can be worn for a long time and not be worn by others, because I have an innocent personality. Also, recently, wearing sandals not only with bare feet but also with socks has become a popular style, so I look for sandals that can be styled in such a versatile way.
What do you think is the resonance between "BEAMS" and "Boho Nomad"?
Iizuka:In the fashion industry, sustainable initiatives are one of the most important topics in the future, and I could sympathize with the attitude of the brands that were among the first to take such initiatives. My workplace, BEAMS, also has a project to upcycle products that can no longer be offered due to aging, as part of its sustainable initiatives. I have the impression that this brand can be a catalyst for such a project.
HAWAII ¥9,900
