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My Way with Functional Materials vol.2 LACOSTE
COOLMAX® EcoMade technology for SUMMER

My Way with Functional Materials
vol.2 LACOSTE

Another hot summer is coming. Before that, there will be a humid rainy season. Just remembering the feeling of your clothes sticking to your skin when they get wet or sweaty in the rain is enough to make you shudder. In recent years, many brands have turned to the functional material "COOLMAX® EcoMade" as a countermeasure against humidity, which can destroy the happy relationship between clothes and people. Why is this material chosen and how is it incorporated into items? ...... In this second installment, we will look at Lacoste's cutter shirts.

  • Photo_Tatsunari Kawazu (S-14)
  • Styling_So Matsukawa
  • Hair&Make_Kazuya Matsumoto(W)
  • Model_Abhay (WIZARD), Flynn (Image)
  • Text_Shinri Kobayashi
  • Illustration_Yoshifumi Takeda
  • Edit_Yuri Sudo

The most appropriate season for open-necked shirts is summer. The term "open-necked shirt" is like the summer season word in haiku.

You can wear an open-collared shirt and eat ice cream, walk along the river, or enjoy a game of tennis. Summer scenery and open-necked shirts seem to go very well together.

This white shirt by Lacoste also has an open collar, which is appropriate for the blue sky. It feels a little cooler than a typical stuffed collar shirt. However, the open collar alone is not enough to get through the summer in Japan, which is approaching a tropical climate. That is why Lacoste has adopted the functional material COOLMAX® EcoMade.

Thanks to this, even if you perspire, the fabric immediately absorbs moisture, allowing you to enjoy a light and dry feeling. What's more, the fabric is a blend of COOLMAX® EcoMade and cotton. The result is a garment that combines the comfort of dryness and the natural, gentle texture of cotton, in other words, the best of both worlds: functionality and fashion.

COOLMAX® EcoMade," which can express softness and elegance while maintaining functionality, has been enthusiastically received by fashion brands that do not want to compromise either functionality or fashion.

The crocodile logo, the symbol of Lacoste, is placed on the chest in the same elegant manner as always. If you cannot see the crocodile, look closely. At first glance, it looks like there is no crocodile, but that is because it is a "stealth crocodile" of the same color as the body. The logo is not too much, but it is very elegant. ......

In this visual, we have tried to create a cool and classic look by unifying not only such a classy shirt but also the bottoms and all other accessories in white. For those who want a more elegant look, try buttoning up the shirt to the top. You can enjoy a different kind of styling.

Lacoste shirt cutter/COOLMAX® EcoMade(Lacoste Customer Center)
White / Black / Brown ¥11,550

Left: Used pants ¥8,580 (River), Used sneakers ¥33,000 (both at Safari 1) / Right: Used shorts ¥5,500 (at Safari 5) / Other personal effects of stylists

In hot weather, the most uncomfortable thing about sweaty, sticky clothes is the person wearing them. In such cases, you can rely on functional clothing. Just as you would wear a down coat to go to an extremely cold place, dry and comfortable clothes made of COOLMAX® EcoMade are the tools you need in hot places.

INFORMATION

LYCRA COMPANY

www.coolmax.com/en

Contact]

the .... river
050-3569-4111

Lacoste Customer Center
0120-37-0202

Safari 1
03-5378-9230

Safari No. 5
03-6809-0360

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