My Way with Functional Materials vol.3 BEAMS PLUS | feature

My Way with Functional Materials
vol.3 BEAMS PLUS

Another hot summer is coming. Before that, there will be a humid rainy season. Just remembering that feeling of your clothes sticking to your skin when you get wet or sweat in the rain is enough to make you shudder. In recent years, many brands have turned to the functional material "COOLMAX® EcoMade" as a countermeasure against humidity, which can destroy the happy relationship between clothes and people. Why is this material chosen and how is it incorporated into items? ...... This three-part series explores the material based on fashion visuals and testimonials from the people involved. In this last installment, we will look at colorful shirts from "BEAMS PLUS".

Photo_Ryohei Ambo

Styling_So Matsukawa

Interpreter_Takako Nagai

Casting (Kai, Joshi, Eddie, Laura)_Kai Naito

Model_Laura, Eddie, Joshi, Kai, Udai, Haruchan, Leo, Austin, Kei Hashimoto, anddy toy store, Atsushi, Cho Ongo, Taichi Watanabe

Text_Shinri Kobayashi

Illustration_Yoshifumi Takeda

Edit_Yuri Sudo

I like this shirt because I'm more of a fashionista when it comes to loose bodies than tight ones. The rounded hem is kind of cute, too.

This striped pattern is refreshing and just the right coloring for this season."

The pockets on the chest are big and can hold a lot of things. I don't carry a bag as much as possible, so it's a big help.

The fabric is very firm, so I can use it without much care, which is perfect for a lazy person like me. It doesn't wrinkle easily.

These comments are just some of the impressions we heard from the models who appeared on the show. But when we told them that the material "COOLMAX® EcoMade," a material that absorbs water and dries quickly, is used, they said, "Wow, that's great," "I've heard of that," "Sounds like a cool name," and some "I know that. But that's OK. The material is only a supporting role.

There is rarely anyone, regardless of gender, nationality, or age, who does not like being comfortable, pleasant, and pleasant. Therefore, comfortable, cozy, and pleasant clothes are almost like heroes and heroines. In the sense that they make those who suffer from hot and sticky sweat a little more comfortable.

It is hard to tell from the appearance of this short-sleeved cotton twill shirt from "BEAMS PLUS" that this authentic, down-to-earth brand is actually a garment with excellent moisture absorption and quick-drying properties. That's because the fabric combines classic texture and modern functionality by using organic cotton and COOLMAX® EcoMade, a moisture-absorbing, quick-drying material, for the warp and weft, respectively. Furthermore, the fact that COOLMAX® EcoMade is a sustainable material may make the wearer feel a bit better off, as if he or she has received a bonus.

The shirt has a modern box silhouette with a generous body width, allowing for good ventilation. It is also a versatile silhouette that can be worn by anyone. The distinctive pockets on both chests are large enough to hold even a smartphone, making it perfect for nights when you want to move light.

BEAMS PLUSCotton polyester striped short sleeve work shirt
Pink / Green / Blue ¥18,150

Summer in Japan is hot day and night. We can't just stay cooped up in our cool, air-conditioned spaces. Or rather, it is getting boring to stay home alone.

It's not "Let's get off the books and go out on the town," but going out and having fun at night can be a great source of vitality. Take a look. Look at the good looks on the faces of the night dwellers I snapped this time. They don't need to know that these clothes are moisture-wicking and quick-drying. COOLMAX® EcoMade" is simply for the comfort of those who enjoy their nightlife to the fullest.