What is everyone's festival style this year?

Mr. Howl / Company Employee Vest: Patagonia, Shirt: Steven Allan, Pants: Plus Phoenix, Hat: purchased on site, Bag: Freitag, Shoes: Last Resort

The elevation of the city is over 1,200 meters, and the temperature varies greatly. Each piece was perfectly sized for the occasion. I felt more free than at other festivals, and more importantly, the weather was great," he said, enjoying his first festival in a long time!

Itto Soma / Self-employed Tops: JAL replica, Innerwear: Tooness, Pants: Takahiro Miyashita The Soloist . Hat: Sedan All Purpose, Bag: Taitai x Yoshioka Clothing Store, Shoes: Hoka

Mr. Soma is wearing a reprinted version of the JAL happy jacket that the Beatles wore when they came to Japan, and innerwear with a print of our very own Sato-chan from Fishmans. His bag was from his own brand, "Tie Tie," and the fringe design was a nice touch. The festival is great," he said. I definitely want to listen to Eastern Youth.

nonself Tops: special order; Skirts: special order; Shoes: Kishidan goods; Towels: Kishidan goods

Wearing a flamboyant costume, Nachi-san was clearly recognizable as a Kishidan fan to anyone who saw him. With Kishidan on his back, Sho Ayanokouji on his right arm, and the national championship embroidered on his chest, he was in high spirits. He was accompanied by his grandmother, who also became a Kishidan fan because of Unachi's influence. Kishidan, Aira Buyuu desu."

Tomoya Yagi / Stylist Tops: vintage clothing, pants: The North Face, hat: Toyama Takao, bag: Gregory, shoes: Adidas

Stylist Tomoya Yagi, who is a frequent guest at HOUYHNHNM's, was wearing a brightly colored Umbro jersey, just like Liam Gallagher. He said, "I feel like wearing colorful clothes at festivals," and his styling was a complete change from what he wears in the city. He used an Olympus μ-II camera, which is very popular on the second-hand market.

Akira Tsuneoka / Drummer Tops: Polar Skateboard Company; Pants: American Apparel; Shoes: Hawaiianas; Tenugui: Shiva

I bumped into Tsuneoka-san of Hi-STANDARD! It seems he was the support drummer for YOUR SONG IS GOOD that day. His short shorts and beeswax shorts were very light, and his coloring was also very impressive. Although he says, "I never do anything outdoorsy outside of festivals," his style is perfect. Thank you very much for your cooperation on such short notice!

Eiri Kazama / Model Tops: Botto x Umbro, Pants: Botto x Umbro, Hat: Kaimen, Shoes: Salomon, Sunglasses: Boston Club

Eiri, who is slender and stylish like a model, is dressed in a festival style set-up. While keeping up with trends such as "BOT" and "Salomon," the accessories she used created an atmosphere that blended in naturally. She was helping out with sales at the booth and was looking forward to BIM. My dog is so cute, so I'm going to post it on my Instagram (@eirikazama(and I hope you'll take a look!)!"

Tadahiro Ito / Manager, Ito Shoten Tops: Yuan, Pants: Nike x Supreme, Hat: Geek, Bag: Patagonia, Shoes: Nike

Mr. Ito of "Ito Shoten" who was also selling in the merchandising area. He coordinated his outfit with functional materials so that it would be safe even in the rain. His fluorescent green cap and light blue pants stood out! The bag from Patagonia is a model not yet released in Japan. I'm thinking of doing a radio show, so if you have any ideas, I'd love to hear from you.

Ryoshiro Okuzaki / Demolition Worker Tops: Punk Tribe, Innerwear: Pile Driver, Pants: Toraichi, Shoes: Safety Shoes

Mr. Okuzaki, the drummer from TURTLE ISLAND, who made the event a great success on Day 1, the day before the photo shoot. The styling theme for the day was "on site. He was dressed in items he was used to wearing, and his blue Mohawk stood out in the best way! He was not concerned about trends, but rather about going his own way, which is what festival fashion, and by extension, fashion at large, is all about. It was great to be outside for the first time in a long time. Thanks to everyone!

Shiori Nakamura / Company Employee Tops: Elle Bean, Shoes: Hoka, Hat: The North Face, Bag: Montbell

Ms. Nakamura was dressed in outdoor brand clothing and festival fashion, which could be described as the royal road to the festival. The smart phone and small bag he carried around his neck were very current. It was raining the day before, so I wanted to be prepared for any kind of weather," he said, placing the highest priority on functionality. Whatever the case may be, outdoor brands are always a good friend at festivals.

Motoyoshi Murai / Stylist Tops: Montbell, Pants: Montbell, Shoes: Hoka, Hat: Flagstaff

Under the theme of "campfire x Japanese attire," Ms. Murai wore a samue (Japanese work clothes) from "Montbell" that is resistant to fire and easy to move around in. As he says, "I do a lot of outdoor activities on a regular basis," he coordinated his outfit with an emphasis on practicality. Music outside is the best," he said. The weather is beautiful, and I want to enjoy it to the end.

Mr. Sano / Company Employee Vest: Patagonia, Innerwear: Stussy, Pants: Connette, Hat: Stussy, Shoes: Vans

Sano's styling is a favorite color of hers, orange. Orange is a color that looks great both in the mountains and in town. The artist we were looking for was THA BLUE HARB, a legend in the north, who usually works at "Timber Crew," a company that makes furniture out of scrap wood, and is also a blogger for Huinamu. He is also a Huinamu blogger. "I haven't been able to update my blog at all, but I'll do my best, so please look out for it (laughs)."

Chihiro Mineo / web designer Tops: unknown (children's clothing), pants: unknown (purchased online from overseas), shoes: Nike

Despite the pattern-on-pattern and color-on-color, Ms. Mineo's styling is cohesive. As she says, "I usually go camping all the time with my daughter," her style of spending time outdoors is familiar. He has a drink holder around his neck and is always ready to inject himself with alcohol.

Aiki Nagayama / Farmer Tops: work shirt printed by myself, pants: Namari, shoes: Hoka

Mr. Nagayama, the frontman of TURTLE ISLAND, appeared in a work shirt he had printed himself and pants from his own brand "Namari. The DJ unit OBRIGARRD, which has performed at the "World Music Festival under the Bridge," a festival organized by Mr. Nagayama, was the attraction of the day: "Everyone, I'll be waiting for you under the bridge!"

Yuji / Student Tops: misbehave, pants: vintage, shoes: vintage, sunglasses: given to me

It's not churlish to say, "Leather pants and leather shoes for an outdoor event..." We will be wearing leather pants and leather shoes for the festival. There are no rules when it comes to festival fashion! The coordination that Yuji is able to achieve because of his outstanding style is one-of-a-kind. Because everyone around him is dressed outdoorsy, he stands out from the crowd by going against the grain.

Yukiko Yagi / PR Dress: eszet block print, pants: Levis, hat: Under Armour, bag: Native American one bought 10 years ago, shoes: Medus

The theme was "Relax & Pink. Ms. Yagi's open-air styling, with her favorite one-piece dress as the main feature, caught our attention. While her main attraction was Yogee New Waves, she said, "I wanted to see Kishidan next, but I arrived late and couldn't see them after all.... It's a shame, but I'm going to enjoy the festival for the first time in a long time!

Mr. Sawney / Company Employee Tops: from a soba noodle shop in Hakodate, pants: H&M, hat: Patagonia, bag: Row Row Mountain Works, shoes: Bedrock sandals

He came to enjoy Team Hokkaido with THA BLUE HERB and eastern youth. Both were great," he said. I'm looking forward to seeing you all at the Lowe Mountain Works!

Ryu Nakayama / Gyoza-ya PR Tops: Kaimen, Pants: Kaimen, Hat: Kaimen, Shoes: The North Face

Mr. Nakayama is an outdoorsman who skis, snowboards, and even dives. He is an outdoorsman who skis, snowboards, and dives. He usually works as a press for his family's gyoza (dumpling) restaurant, Micchan Gyoza. The artist he is looking for is Chinza DOPENESS (FNCY).

Yasuyuki Shinohara / Editor Tops (long T): Alexander Leachan, Pants: UNIQLO x Marni, Shoes: The North Face

As an editor who is always in touch with the latest trends, the stylish and sophisticated styling includes a Cow Books hat purchased at the Suigen no Mori campground in Doshi-mura, Yamanashi, and a casual Patagonia tumbler. The clothes, which are easy to dry even when wet and easy to move in, can be worn both in town and in nature.

Mio / Freelance Top: unknown (received), shoes: caravan, bag: go hemp

Mio's style, which she says she received as a gift, has a bohemian look with a jacket of the perfect length and a bag from Go Hemp, a classic festival fashion brand. Her pink braids were also a nice touch. Despite the drizzling rain, she was able to see the toe that she was looking forward to.

Mr. Yohhei / Company Employee Overalls: in-sea, innerwear: given to me, shoes: chaco, hat: bought at some supermarket.

Yohhei's like-female style and wide silhouette. Although white is a color that we tend to avoid wearing outdoors, it looks great under the blue sky and on the lawn! The climbing rope bag was made by Yohhei himself. I came to see the Minyo Crusaders, the festival's closing act.