The Kangoo is an experience-amplifying car.
The "Kangoo" is popular for its adorable French pop design and high load capacity for carrying a lot of stuff. HOUYHNHNM's has also conveyed its appeal through the lifestyles of many people.
The Kangoo is not just a means of transportation, but also a high-performance vehicle that supports daily life and hobbies. Renault has opened the Kangoo Farm at Narita Yume Farm in Narita City, Chiba Prefecture, as a place to showcase the appeal of the Kangoo.
This year's "Kangoo Farm Harvest Festival" is an event in which participants will harvest vegetables planted in the fields this May and actually cook and enjoy the bounty. Participants were 10 pairs of "Kangoo" owners. Some drove from the Kanto area, while others came from as far away as Nagoya.
The parking lot was filled with Kangoo vehicles of various colors and years. Some of them had carriers or stickers attached to them, and some of them had participated in the "Renault Kangoo Jamboree" many times before and were overflowing with "Kangoo love.
Once gathered at the venue, the event will begin immediately.
This "Kangoo Farm" is one of the missions entrusted to me by the previous president, Tsukasa Okoku.
." says Shunpei Ogawa, who became President of Renault Japon K.K. in July of this year. . "When I thought about the affinity between lifestyle and cars, agriculture came to mind.
. In fact, the Kangoo is a popular vehicle among farmers. Of course, it is easy to use not only for farming, but also for various activities, and I want people to enrich their daily experience by driving the "Kangoo. The owners of this car are good at using it and creating their own lifestyles. In other words, the Kangoo is an "experience-enhancing" car.
The design that makes you want to drive it every day, the functionality that makes it easy to use, and its high carrying capacity stimulate the creativity of its owners, make it easy for them to try various activities, and take them to various places. One symbol of this is "agriculture," which has been the focus of much attention since the Corona disaster.
Kangoo Farm, which just opened this year, is supervised by Yuya Shikagawa, director of Daikanyama Grocery, which has stores in Daikanyama and Setagaya, Tokyo. He is also one of the people who brought new ideas to life and focused on agriculture at Corona Misaki.
. I was originally in the apparel industry. However, when the pandemic occurred in 2020 and a state of emergency was declared, I kept hearing farmers say that the vegetables they shipped to restaurants were left behind. I grew my own vegetables and communicated with the farmers, and I got more and more into agriculture. Then I proposed to the company that I wanted to make agriculture my business, and they said yes, and here we are.
While working at the Daikanyama Fruit and Vegetable Shop, he began tending to the Kangoo Farm in May. He regularly visits the farm in his "Kangoo" to take care of the farm. How well have the vegetables grown in just a few months?
