FEATURE

Translated By DeepL

HOUYHNHNM's picks 13 brands to watch for "Spring/Summer 2023!
MENSWEAR SPRING / SUMMER 2023 PARIS FASHION WEEK

HOUYHNHNM's picks 13 brands to watch for "Spring/Summer 2023!

The Paris Men's Fashion Week for Spring/Summer 2023 was held from June 21 to 26 this year. HOUYHNHNM's team visited the site and checked out 25 shows and more than 30 collections including presentations and exhibitions. Since the Corona disaster, most of the new collections have been presented online, but this time many brands chose to present their collections in real life. We saw not only the clothes, but also the venue, the models, the production, the visitors, and the people who gathered outside the venue to catch a glimpse of the invited celebrities.... There was a multifaceted interest in fashion, an entertainment aspect that could only happen at a live show. A sense of presence and exuberance that cannot be obtained through a monitor. No matter how much the Internet and smartphones evolve, fashion is still something to be enjoyed physically. Let's take a look at the collections of the hottest brands at a glance!

12 MARINE SERRE Marlene Sell

The venue was the grounds of an educational facility. At the beginning of the show, the "Marine Cell" design team appeared in matching outfits.

The sports festival opened in Paris.

Among the distinguished lineup of Paris Fashion Week, one unexpected presence was Marine Sel. As this was the first time for the brand to participate in the men's collection, there was a lot of attention on how the presentation would turn out. The venue chosen was a school ground in the suburbs of Paris. Under the theme of "STATE OF SOUL," the event was staged to resemble the opening ceremony of a sports event. First to appear on the track was the "Marine Cell" team, dressed in their iconic crescent moon tights and T-shirts. Next, groups of designers appeared one by one, presenting a variety of sporty items such as swimsuits, tracksuits, and knitwear. The prints and jacquard patterns, which are their specialty, were expressed in vivid colors typical of the spring/summer season. One of the highlights of the collection was the use of models, including Marlene Sell's friends and muse, athletes, and artists. The show expressed the idea that even in difficult times, sports can lift people's spirits and create joy and a sense of togetherness. In addition to industry professionals, many young people who seem to like clothes also attended the show, but their tickets were given away online to the first 1,000 people who arrived. This June marked the sixth anniversary of the brand's birth. . In a way that defies stereotypes, it set off a huge firework display of its own.

INFORMATION

Comme des Garcons Homme Plus

Official Site
Instagram:@commedesgarcons

Hermes

Official Site
Instagram:@hermes

Loewe

Official Site
Instagram:@loewe

Kenzo

Official Site
Instagram:@kenzo

Dries Van Noten

Official Site
Instagram:@driesvannoten

Junya Watanabe Man

Official Site
Instagram:@junyawatanabe

Walter Van Beirendonck

Official Site
Instagram:@waltervanbeirendonckofficial

email from Lemaire (trademarked nickel-steel alloy)

Official Site
Instagram:@lemaire_official

amiri

Official Site
Instagram:@amiri

Paul Smith

Official Site
Instagram:@paulsmithjapan

color

Official Site
Instagram:@kolorofficial

Marlene Sell

Official Site
Instagram:@marineserre_official

etude

Official Site
Instagram:@etudes

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