03 LOEWE Loewe
The stage was set in the gymnasium of a sports facility near the "Boulogne Forest. The models appeared from the back of the angled runway. After the show, people gathered outside the venue to catch a glimpse of the invited celebrities.
The bizarre Jonathan World.
What surprised the audience were the plants that grew on the clothes and shoes. The plants, which were supposed to be fake, were actually real, and were a collaboration with artist Paula Urragui Escalona, and were grown at a facility in the suburbs of Paris over a period of 20 days in time for the start of the show. The theme of this collection, which became a hot topic on social networking sites, was the coexistence of nature and technology. One of the most symbolic items was an outer garment with a liquid crystal panel. The panel's screen shows a scene of the earth with birds flying and the sea with fish swimming. The faded polo shirts, hoodies, and coats have been ozone-treated to give them the appearance of being buried in the earth. Loewe's Creative Director, Jonathan Anderson, has created an outlandish worldview that was evident not only in the clothes, but also in the stage direction. The venue was a gymnasium near the "Boulogne Woods. The stage was angled at an angle to create a pure white stage, and the models appeared one by one from the back toward the audience, creating a unique presentation that made us, the audience, feel as if we were encountering something unknown. When Jonathan appeared for the finale, he did not wave to the audience, but looked around the venue and immediately went backstage. I felt his personality was a little different in that way.
