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A.P.C.'s denim is timeless and unchanging.
THE TIMELESS STYLE

A.P.C.'s denim is timeless and unchanging.

It has been 35 years since the birth of the first model. Times change, but A.P.S. denim continues to be ageless and timeless. Stylist Yuta Kaji, a loyal user of A.P.S., proposes styling for different generations (youth and adults) based on the brand's four classic rigid denim styles. He will unravel the appeal of A.P.S. denim, which is loved by people of all ages and genders, regardless of their era, age, or gender.

  • Photo_Kazuki Iwabuchi
  • Styling_Yuta Kaji
  • Hair&Make_AMANO
  • Model_LENNY, Yoichi Owashi
  • Edit_Soma Takeda

Style03_PETIT STANDARD

[A.P.C.] Coat ¥86,900, knit ¥40,700, denim (PETIT STANDARD) ¥24,200, sneakers ¥41,800, scarf ¥24,200 (all A.P.C. CUSTOMER SERVICE)

HOUYHNHNM: I heard that "Petit Standard" is a favorite model of Mr. Kaji himself.

Kaji: I started wearing [A.P.C.] denim quite recently. I thought the slim, slightly tapered silhouette looked modern.

HOUYHNHNM's: In terms of styling, would you suggest wearing it in a slightly longer length?

Kaji: I thought it would be okay for young people to wear them at this length. As I said before, a tight length is of course fine, but personally I think it looks too calculated.

HOUYHNHNM: Because you are young, you can have this rough length.

Kaji: Today's fashionable young people often wear secondhand clothes. I think it is one kind of fashion to enjoy the coincidence of wearing what you have as it is. It is a privilege of youth to be able to wear something that looks wild at first glance and still be fashionable.

HOUYHNHNM's: The denim has a beautiful shape, so I think it is possible to play with it a little.

Kaji: Yes, that's right. I think there is the goodness of the material. And, to put it another way, the same goes for the entire coordination. A camel coat is a classic item that has been around for a long time. By adding colored knitwear, a scarf, and white sneakers on the feet, you can create a classic style with a freshness that only young people can bring out. The theme of this coordination is how to break the standard of menswear.

HOUYHNHNM's: This is a bit off topic, but do you wash rigid denim from A.P.C., Mr. Kaji?

Kaji: I would say not too much washing. One of the charms of rigid denim is that the more you wash it, the more the color fades and becomes whiter. However, when I was younger, it was fine because it looked good no matter how much the color faded and fell apart, but now it doesn't look good if the color fades too much, so it is important to balance the color of denim with the age of the wearer.

PETIT STANDARD ¥24,200

Based on the "New Standard," but slimmer. The hip area and leg line are slimmer, and the inseam is shallower, creating a sharp silhouette.

INFORMATION

A.P.C.

TEL 0120-500-990
Official Site
Instagram:@apc _daikanyama

DENIM FOCUS

Period: October 17 (Monday) - November 2 (Wednesday)
Stores: A.P.C. stores nationwide (excluding online stores)
Services:
(1) Student Discount Service: Show your student ID card at the street store and get a 20% discount on A.P.C. denim.
(2) Free initial embroidery service: Personalisation for DENIM (denim embroidery service) is free of charge.
(3) A.P.C. denim purchasers will receive a Japan-exclusive sticker (all stores except ONLINE).

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