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Playback of the Wrangler 75th Anniversary event!
Wrangler 75th Anniversary Event

Playback of the Wrangler 75th Anniversary event!

Wrangler, one of the three major American jeans brands, celebrated its 75th anniversary this year. To celebrate this anniversary year, an event was held at WITH HARAJUKU HALL on October 2. We look back on the event, which included talks, sales, and live performances, and explore the unique appeal of Wrangler, and by extension, the appeal of denim, which has recently experienced a resurgence in popularity.

A large gathering of "Wrangler" lovers.

In the sunny autumn weather, denim lovers and "Wrangler" lovers of all ages gathered at the venue. As soon as I entered the venue, I was struck by the fact that Wrangler has an originality that other jeans brands do not have. . It is closely connected to the cowboy culture. In fact, there are jeans with various innovations such as a deep crotch and special seams to make it easier for cowboys to mount their horses.

This year's event focused on Wrangler's culture, and included a number of items that bear witness to its history. One such item was the red champin jacket, commonly known as a "chan-jacket. It is a jacket given to the winner of a rodeo competition, with the winner's name on the left breast.

The crowded venue was filled with advertisements featuring illustrations of cowboys from past generations, a welcome sight for fans of the Wrangler from long ago. Many people were seen dressed in cowboy outfits, as if they had come straight out of the illustrations.

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