Know, buy, and play.
Here is a look back at the booths at the event, which featured items and events that embodied cowboy culture.
First, located in the center of the venue was the "Wrangler" History & Archives section. Vintage pieces by Rikiya Kanamaru, a well-known collector of Wranglers, were displayed in a fixture made in the shape of a "U" and divided by age.
This is a collection that we doubt we will ever see again in the real thing. The collection includes the "11MW" jacket from the 1940s, commonly known as the 1st jacket "11MJ," the "11MWZ" jacket from the 1950s, the Champion jacket "111MJ," and even a jacket made by Peter Max in the 1970s. These items, which have colored the times and are now coveted by enthusiasts as vintage items, were displayed against a backdrop of advertisements from Wrangler's past, attracting the attention of visitors.
Surrounding the store was a full lineup of goods for sale. The official Wrangler store, which was the star of the day, offered items commemorating the 75th anniversary, the famous "Launcher," and colored pants. Incidentally, the most popular item of the day was a denim set-up with a high-impact graphic commemorating the 75th anniversary.
In addition to Wrangler, there were many other vendors at the event.
Three vintage clothing stores: "Rocco," a vintage store in Nakameguro, "Flamingo," which has an outstanding volume of vintage items from various countries, and "Pigsty," a long-established vintage clothing shop founded in Osaka. The flea market will be held by Tatsumasa Onuki, owner of "Santa Cec" and designer of "West Over Alls," Michihiko Kurihara of the well-known vintage clothing specialist "Mr. Clean," and Yasuko Furuta, director of the select store "Maiden's Shop Woman," which offers a wide selection of great items. The event will be enlivened by a flea market featuring
Goodwalkin' embroidery artist Ayutake Ueda hand-embroidered items for Wrangler, while boot custom and repair store Fukurokuju displayed its original Keystone brand boots. Morning Star Trading, which offers a wide range of jewelry from vintage to modern, and Takashi Abe, who sells his own vintage bandanas, kept customers coming back throughout the day.
The Wrangler was also well represented, with visitors playing cowboy-inspired games. The games included a cowboy-inspired ring toss and target practice, with original prizes given away to those who succeeded. Adults and children alike enjoyed the games, which were as exciting as a fair. Although it was just for fun, it was a great opportunity to experience the history of the Wrangler brand.
