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Translated By DeepL

Playback of the Wrangler 75th Anniversary event!
Wrangler 75th Anniversary Event

Playback of the Wrangler 75th Anniversary event!

Wrangler, one of the three major American jeans brands, celebrated its 75th anniversary this year. To celebrate this anniversary year, an event was held at WITH HARAJUKU HALL on October 2. We look back on the event, which included talks, sales, and live performances, and explore the unique appeal of Wrangler, and by extension, the appeal of denim, which has recently experienced a resurgence in popularity.

Reflecting on the talk show.

A total of three talk shows were held every two hours for this year's event.

The first talk show featured Manabu Harada, a stylist with a deep knowledge of vintage clothing and American culture. In his talk, he talked about some of the trends that he sees in the world. For example, he said that more and more young people are enjoying American-style denim, such as center creases on Wrangler jeans, and that the number of young people who enjoy American-style denim is increasing.

(L) "Denim and snow-patterned knits go well together. A slightly tighter silhouette is popular for tops. (Center) "Denim shirts are a versatile item that goes with everything, but this time I paired it with white pants. Depending on how you wear it, it could be a style that suits women." (Right) "Blue denim matches with yellow items (shirts) and tweed items (pants). Also, denim jackets go well with engineer boots.

All three styles are paired with boots because, according to the mannequins, "Wrangler and boots are a great match. This is the essence of "Wrangler," a denim brand loved by cowboys. Lastly, as a denim brand loved by American cowboys, we hope that Wrangler will continue to convey its originality and style to the world.

The second talk show was with Mr. Onuki, who was also at the flea market, and Eriko Yoshida, director of Roku. Both of them, whose love of fashion cannot be passed by unnoticed, showed off their own personal " Wrangler " items.

First, Mr. Onuki mentioned that the appeal of "Wrangler" is that it is a tough denim for cowboys, a culture that other denim brands do not have, and that it is the first denim brand in the world to use a designer. On the other hand, Mr. Yoshida, who loves cowboy culture so much that he has a photo book of cowboys, said that he feels romance in the fact that denim is for cowboys, with its swinging fringes and leg-skimming pants.

Of course, the talk show is full of discussions about silhouettes, stitching, and other detailed design details. In addition, there were topics such as the following that I would like to refer to. Mr. Onuki selected John Travolta's outfit in "Urban Cowboy" and Mr. Yoshida selected the movie "The Outsider" as movies with impressive denim. For the theme of recommendations for "Wrangler" beginners, Onuki selected the "11MWZ" pants, an item that is synonymous with "Wrangler. Mr. Yoshida selected western shirts.

Rikiya Kanemaru, the world's number one Wrangler collector, will take the stage for the third and final talk show, wearing a special item to commemorate the 75th anniversary of the Wrangler.

Although Mr. Kanamaru says he resists being called a collector because he simply buys what he likes, his love of "Wranglers" is so strong that he refers to his collection as his family. He is so passionate about his collection that he even calls it his family.

The wave of rising vintage prices has, of course, hit Wrangler as well, and he appealed to the gallery to help prevent the property from being vandalized as much as possible. The valuable archives of Mr. Kanamaru's personal belongings were on display, and judging from their excellent condition, many people would like to see vintage items in the hands of people like him.

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