If you say, "Please give me the same clothes as the waitress," you will never be with that person .
When did you first become interested in fashion?
JQ:Around junior high school, I guess . That's when everyone started to notice me (laughs). Then I went shopping in Tokyo and got ripped off (laughs).
Yoshikawa:I hope it's not "Beams."
JQ:Beams" was full of fashionable shoppers. . The layout was cool, and everything they had looked attractive.
What is your impression of BEAMS now?
JQ:. It is a store that sets the standard for Japanese fashion, isn't it? If you know what is sold at BEAMS, you know what is popular in fashion and what brands are popular.
Yoshikawa:Thank you for the kind words.
. And at the root of that is American casual wear, right?
Yoshikawa:That is true for our men's casual wear. However, I believe that the interpretation of American casual will change with the times, and we will continue to update our products accordingly.
JQ:American casual is difficult. That's just my own feeling.
Yoshikawa:What is American casual? If you say that wearing denim with a T-shirt or sweatshirt is American casual, then it is American casual, but there is more to it than that.
JQ:But the staff at "BEAMS" are unmistakably American casual. . Maybe the concept of "American casual" is the atmosphere of appearance. Like beards and long hair (laughs).
Yoshikawa:It is true that the percentage of beards and long hair is high (laughs). (Laughs) . There are more "tasteful" staff members than "handsome" staff members in our company. They all want to be popular with the opposite sex, but they also want to be accepted by men.
JQ:I think this is because they are "rusting out of themselves in a good sense," as I mentioned earlier. The staff at BEAMS are good at handling the individuality and atmosphere of each person. Even if you go to a store and say, "Please give me the same clothes as the clerk," and wear the same clothes, you will never be the same as that person. . The style is something that has been created by the experience up to that point.
Yoshikawa:I will take that as the biggest compliment possible. Thank you very much!
