FEATURE

Translated By DeepL

Kizubu Techo - Keiji Kaneko's Fashion Memorandum - Buying Diary for Summer 2022, Part 1: The United Kingdom

The Fashion Memorandum of Keiji Kaneko
Buying Diary for Summer 2022, Part 1: England

Fashion director Keiji Kaneko has been leading the fashion scene for the past several years, both in name and reality. He is a key figure in the industry who has created a series of gimmicks that make clothes lovers go crazy, not only for "Reshop," for which he is the conceptor, but also for other projects.

This year, however, Mr. Kaneko has begun to move more freely and freaky. If we were to cover him one by one, we would not be able to catch up with him! We have decided to start a Series to follow his every move in every direction. The title is from the previous format of the Huinamu blog (archived atthis way (direction close to the speaker or towards the speaker)(Borrowed from the "K" in "K"). I would like to be a free vessel that takes up not only clothes, but also various people, things, and events.

This first installment of the Series is a complete record of my first overseas buying trip in many years this summer.

  • Photo_Keiji Kaneko
  • Text_Yuichiro Tsuji
  • Edit_Ryo Komuta

Anyway, I wanted to shop.

So you finally returned to London.

Kaneko:Before returning to London, I stopped by a vintage store, which is probably the coolest store in England. I bought a bunch of stuff there, but I don't have any pictures of it. I don't like to introduce this store... (laughs).

I see (laughs). You say you had a blast, but what was the situation with the weak yen?

Kaneko:Prices didn't go up that much at this store. There are few places that change every single price tag in thrift stores. Of course, I think it is different in places where there are many tourists. However, I did feel the effects of the weak yen everywhere. At the time, the pound was about 160 yen, but what I felt most was the high cost of gasoline. A liter of gasoline cost about 300 yen. It was not only the cost of gasoline, but I had to pay attention in various areas.

I have the impression that the U.K. was one of the first countries to deregulate Corona.

Kaneko:I had the impression: many people were not wearing masks, and it was much looser. It seemed that everyday life was almost back to normal. When I talked about Corona, it seemed that everyone had been exposed to it at least once.

I see. Let's go back to London.

Kaneko:This is "Rock & Co." and they were really pushing "007" (laughs). The mood of the store was very classic, and the staff who accompanied me were so taken by the atmosphere that they bought hats. I guess when you go into a store like this, your understanding of the brand changes, and you become more attached to it.

I also bought a scarf at a John Smedley store, and I was really excited to be in London. I felt like shopping anyway. Maybe it was because it had been a while since I had been abroad.

Kaneko-san's shopping Part 3

THE UK's "John Smedley" and "Corgi". Buying locally makes you feel the same way.

I want to strut around the streets of England wearing a small, clean cassock or hunting cape.

Sunspel's cut-and-sew garments are timeless masterpieces that have been handed down through the ages. A sense of wearing history.

The people on the street are very fashionable.

Kaneko:I felt the same way when I saw people riding bicycles; after all, it's not fashion, it's style. They have a style that is firmly rooted in their daily lives. This is the ultimate challenge for those of us who make our living in the fashion industry. We all admire the styles of foreigners and look into what they are wearing, and from there we start digging deeper into "things," but before we know it, all we are focusing on is things. I suddenly found myself thinking about that.

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