PROFILE
Born in 1981, he joined Text Trading (now Foot Locker ATMOS Japan) in 2000. Currently, he is the senior director of men's wear for ATMOS, where he is in charge of overseeing the store's operations and buying.
01：ASICS SportStyle "GEL-SONOMA 15-50 GTX
For camping and other outdoor scenes.
HOUYHNHNM's: First of all, let's start with these "ASICS" shoes. What kind of shoes are these?
Kojima: This is a triple collaboration model by "ASICS SportStyle," "ATMOS," and "GRIP SWANY," known for its sturdy leather gloves and flame-resistant clothing for camping.
ASICS Sportstyle "GEL-SONOMA 15-50 GTX" scheduled for release on February 4, 2023. ￥19,800
HOUYHNHNM's: From the looks of it, the base model is outdoorsy?
Kojima: The GEL-SONOMA 15-50 is a hybrid model that combines elements of cross-country spikes and trail running shoes. The upper is made of GORE-TEX.
HOUYHNHNM's: The yellow color is very effective. Is this a key color for "Grip Swanee"?
Kojima：Yes. Grip Swanee leather gloves were born more than 170 years ago during the gold rush era in the U.S. The idea of dyeing them yellow to make them easier to find if dropped in a dark place was born.
HOUYHNHNM's: Grip Swanee's leather gloves are favored by campers for campfires. These shoes would also look good at camp.
Kojima: Exactly. They are GORE-TEX and all-weather type. I would like people to wear them not only in town, but also in outdoor scenes such as camping and festivals.
