FEATURE | TIE UP

Translated By DeepL

Visit with Aniki! The North Face Purple Label's fascinating visit.
STROLL IN THE SHIZEN vol.1

Visit with Aniki! The North Face Purple Label's fascinating visit.

The North Face Purple Label is the result of the collaboration between Nanamica and The North Face. The flagship store of The North Face Purple Label is Nanamica Mountain, located in Daikan-⼭. This time, we invited Eiji Shino, a.k.a. Aniki, well-known on the YouTube channel "Anitube," as our guest and went to "Nanamika Mountain" to check out the new 23SS collection. The North Face Purple Label's commitment to quality and Aniki's knowledge of the brand will help you deepen your understanding of the brand.

  • Photo_Hiroshi Nakamura
  • Text_Keisuke Kimura
  • Edit_Soma Takeda

. aniki, I also have other items to purchase.

65/35 mountain coat ¥49,500
This mountain coat has a classic look and is made of the brand's standard material, 65/35 bay head cloth. The inside of the collar and the front edge are made of uncut corduroy , and the details have been carefully considered. The hood is stored in the collar to provide peace of mind in case of sudden rain.

Aniki:Is this a long coat type made of the same material as the moompas I just saw? And is the collar made of corduroy?

⼤嶋:That's right.

Aniki:It's hard work, isn't it? You did a great job. The sleeves are a combination of raglan and set-in, a detail that was used in the Navy in the 1960s.

⼤嶋:So it looks very stylish from the front. But from the back, it looks raglan. The shoulders have a wide range of motion, so it's easy to wear.

65/35 Field Jacket ¥38,500
The North Face Purple Label's take on the swing top, using 65/35 Bay Head Cloth. The sleeves and hem are ribbed with lines reminiscent of a stadium jumper, another great point.

Aniki:. this is a good one, too. It's about the size of a vintage "Barracouta" 38. The ribbed sleeves and hem are lined, making it easy to wear. The logo is in the same color and tucked into the arm. It's a big man. I know it's a little late for this, but what is the logo of The North Face?

⼤嶋:There is a huge rock called Half Dome in Yosemite National Park in the United States. The name "Half Dome" comes from the North Face of that rock.

Aniki:I see. So you are making products that can withstand such a harsh environment.

⼤嶋:Yes.

Aniki:So, if I create a brand with Mt. Takao in mind, it will be called "The Takaosan. Manager, is this how you want it?

⼤嶋:I think it is very strong (laughs).

65/35 Field Jacket ¥39,600
A modern interpretation of the American field jacket. The oversized silhouette and urban coloring, without the military-inspired military-inspired burliness, make this a jacket that fits in well with the city.

Aniki:. In the coming season, I want to wear such a light jacket. On the other hand, this one has a logo on the back of the neck, which is stylish. I feel that it is not too assertive. By the way, how old is the director of the brand?

⼤嶋:The director is someone who knows everything about traditional, military, and even vintage. However, it is a secret because I might be offended if I disclose my age (laughs).

Aniki:That's why I feel at home, no matter what I wear. Because the manager is in charge, there are oversized items that are in line with the trend, but when you look at the overall impression, you don't see any blurring. There are big portions that look modern, but he doesn't skimp on the stew.

⼤嶋:Thank you (laughs).

Aniki:The North Face is the best, of course, but the North Face Purple Label's manufacturing intensity is just right for me as a TAO. Both the manager and the brand's owner are well aware of the past history and the current situation, and you can feel that they are making their products based on that understanding.

INFORMATION

Nanamica Mountain

Address: CUBE Daikan⼭, 19-6 Sarugaku-cho, Shibuya-ku, Tokyo
Phone: 03-6416-3012
Hours: 11:00 - 20:00
Official online site

Instagram: @nanamica_mountain

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