Visit with Aniki! The North Face Purple Label - A visit to the fascinating world of The North Face Purple Label. | feature

Visit with Aniki! The North Face Purple Label's fascinating visit.

The North Face Purple Label is the result of the collaboration between Nanamica and The North Face. The flagship store of The North Face Purple Label is Nanamica Mountain, located in Daikan-⼭. This time, we invited Eiji Shino, a.k.a. Aniki, well-known on the YouTube channel "Anitube," as our guest and went to "Nanamika Mountain" to check out the new 23SS collection. The North Face Purple Label's commitment to quality and Aniki's knowledge of the brand will help you deepen your understanding of the brand.

Photo_Hiroshi Nakamura

Text_Keisuke Kimura

Edit_Soma Takeda

Aniki, Black×Black coordination.

We've been looking at a lot of different products today, and finally you've given us a coordinated look using the "65/35 Big Mountain Parka". Could you tell us the key points?

Black nudes is my mood these days. I don't want my clothes to stand out too much, because on YouTube I'm mainly talking and performing. However, I do like clothes, so I'm very particular about black, even if it is black.

Please tell us about your commitment.

I paired a mountain parka with a Mongolian cashmere knit and a pair of French M-52 pants. Even though the colors are black, they look completely different depending on the period, material, and country of manufacture. I enjoy coordinating with this background in mind.

The North Face Purple Label: What is your impression of The North Face Purple Label?

I don't know because I just met him. But I'm in love with him. When we look at each other, it's like we can't chat honestly.

I'd like to have it even without the teasing (laughs).

Yes, that's right, my apologies. The design is naturally good, and the price is really easy to afford. Above all, it was good to know the background of "The North Face Purple Label". I really wanted to continue shopping as it is.

Also, because of the background of the outdoors, the functional beauty was also outstanding. It's fashion, but the necessary details were completed, and I was really impressed. It's like an undesigned design. I hope the readers will be fooled and try it on for themselves. Especially for adults.