FEATURE | TIE UP

Translated By DeepL

Stylist Takahiro Suehiro's 2023SS trend forecast in Shibuya PARCO
Trend forecasts for new season coming.

Stylist Takahiro Suehiro's,
2023SS Trend Forecast in Shibuya PARCO

According to the calendar, February 4 marks the beginning of Risshun. This means that spring is about to arrive. Many of you must already be thinking about what kind of outfits you are going to enjoy after the long winter. That is why we headed to Shibuya Parco, the source of fashion, with talented stylist Takahiro Suehiro. What new items will Mr. Suehiro pick up and how will he style them in the microcosm of numerous clothing and fashion accessories throughout the building? We visited four stores and conducted a fashion shoot.

  • Photo_Kyouhei Yamamoto
  • Styling_Kodai Suehiro
  • Model_Ciel (WOLF ENTERTAINMENT AGENCY)
  • Text_Yuichiro Tsuji
  • Edit_Masahiro Kosaka (CORNELL)

PROFILE

Takahiro Suehiro
stylist

Born in 1989, he became independent in 2015 after studying under SHINICHI MIKAWA. He specializes in high-end street style and styling from a mode perspective.
Instagram: @kodaisuehiro

SHOP 01: KENZO (2F) A mix of backyard culture and luxury.

This is a directly-managed store of "KENZO," which was started by Kenzo Takada in 1970. The brand's colorful colors and unique worldview depicted using motifs such as animals and plants are unique to the brand.
tel: 03-6712-7177
Official Site

KENZO, which made a big splash in September 2021 with the appointment of NIGO of HUMAN MADE as artistic director, will offer a lineup of floral and "elephant" motifs for spring/summer 2011, as well as a number of items featuring stripes, checks, and other patterns. The lineup for spring/summer 2011 includes many items featuring florals, stripes, checks, and other patterns, as well as "elephants," the favorite animal of the brand's founder, Kenzo Takada.

I think the brand has become very exciting since NIGO-san became the artistic director. Of course the clothes themselves are cute, but the styling of the collection is also very cute, and I pay attention to it every time I see it.

Suehiro's eyes sparkled as she spoke. She picked up a pair of coveralls embroidered with floral motifs.

This set-up skillfully mixes the culture that Mr. NIGO has cultivated in the back streets with the glamour and luxury of the KENZO brand. The essence of Mr. NIGO's style can be seen in every detail, such as the charming red buttons on the sleeves.

Recently, old clothes of DC brands from the old days are popular, aren't they? The times have come full circle, and I look at these clothes with fresh eyes, but it's interesting to see that KENZO's recent clothes also have the mood of those days.

As Mr. Suehiro says, "It's strange how the work feel fades away when you wear it, even though it's workwear." The detailed flower embroidery adds softness to the outfit.

It seems that young children will be able to easily get to grips with it because the "work" feeling is not as strong as it could be. The embroidery is based on a flower motif, but it is not too cute, so I think men can wear it naturally. A shirt can be worn as an inner layer to add a slightly crisp mood. I think it would also look cute with a tie.

Kenzo〉Coverall ¥125,400、Pants ¥91,300、Shirt ¥58,300(All from Kenzo 03-6712-7177)、Others from stylist

INFORMATION

Shibuya PARCO

Address: 15-1 Udagawa-cho, Shibuya-ku, Tokyo
Phone: 03-3464-5111
Hours: 11:00 - 21:00 (merchandising), 11:30 - 23:00 (food and beverage)
*Some stores have different business hours. Please see our website for details.
Official Site

【SHIBUYA PARCO 2023 S/S NEW LOOK Campaign Details].
10% payback on up to 50,000 yen worth of purchases when you make a purchase with Pocketpal payment.
Period: Saturday, January 20, 2023 - Sunday, February 5, 2023
*First 500 applicants. Details.this way (direction close to the speaker or towards the speaker)Check from

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