FEATURE | TIE UP

Translated By DeepL

City and Nature, The North Face Purple Label.
STROLL IN THE SHIZEN vol.2

City and Nature, The North Face Purple Label.

The North Face Purple Label, produced by NANAMICA, is a pioneer in the urban outdoors and one of the first to cross the border between the city and nature. For the 23SS season, the message is "STROLL IN THE SHIZEN. The literal translation of the phrase is "a walk in the nature. In our busy lives, it may be important for us to take another look at the nature around us. So, with a camera in hand, I took a tour of the nature living in the city, using Nanamika Mountain in Daikanyama, which mainly carries "The North Face Purple Label" as a base.

  • Photo_Shingo Goya
  • Styling_Toshihiko Hirano
  • Hair&Make_Tomohiro Kogure
  • Model_VINCENT (EXILES)
  • Text_Sota Ngashima
  • Edit_Soma Takeda

Scene 03. a bicycle cruise to discover a small everyday life.

The North Face Purple Label〉Big mountain parka in 65/35 bay head cloth ¥41,800, pullover sweatshirt with high neck ¥26,400, long sleeve T-shirt with mock neck turtle ¥16,500, stretch twill wide tapered pants ¥20,900, backpack ¥22,000 (allNanamica Mountain()、〈Ice-U〉sunglasses ¥14,300, other personal effects of the stylist.

Bicycles are a great way to get around in the city. You don't have to ride a crowded train, and you can make discoveries on the way. It could be a plant blooming on the side of the road or the beautiful sunlight filtering through the trees. I think that noticing such a small thing in nature can give you a sense of relaxation. Yes, that's right. Speaking of nature in the city, we must not forget Nanamika Mountain in Daikanyama. I stopped by there again today while exploring Daikanyama by bicycle, and it was nice to shop in the natural light.

I noticed something while riding my bike and shopping. The North Face Purple Label's clothes can be worn in any situation. This mountain parka and wide pants are both packed with outdoor-inspired functionality, yet they look urban. If you want, you can even go for light mountain activities as is. This is what the appeal of the urban outdoors is all about.

INFORMATION

Nanamica Mountain

Address: CUBE Daikan⼭, 19-6 Sarugaku-cho, Shibuya-ku, Tokyo
Phone: 03-6416-3012
Hours: 11:00 - 20:00
Official online site
Instagram: @nanamica_mountain, @thenorthface.purplelabel