FEATURE

Translated By DeepL

Ten different ateliers beton.
Feautuig ATELIER BÉTON

Ten different ateliers beton.

The Corona disaster is finally beginning to settle in today. Over the past three years or so, the connotations of the words lifestyle and daily life have probably undergone a slight metamorphosis. However, some things have not changed, and there is still a need for clothes that make everyday life comfortable. ATELIER BÉTON considers clothes to be "tools for daily living" that make life more comfortable. The brand features minimalistic and neat designs that incorporate useful functions for daily activities. We asked 10 men and women of different occupations, interests, and tastes to try on this genre-less, ageless collection that would suit men and women of all ages. Ten people, ten colors. Everyone is different, everyone is good.

  • Direction&Styling&Photo_Yu Sugiura
  • Edit_Ryo Komuta

STYLE.1
Sou Morita

HARD-TWISTED TWILL ATELIER COAT ¥53,900, VINTAGE SWEAT LONG SLEEVE ¥19,800, COMPACT WEATHER POLO SHIRT ¥24,200, VINTAGE SWEAT WIDE PANTS ¥26,400

What kind of clothes do you usually wear?

I've been liking set-ups lately. In the past, I didn't have the courage to buy them together, so I often bought only the top and ended up wishing I had bought both. Today's sweatshirt is also a set-up, right? This is the kind of set-up I want to wear from now on.

Atelier Beton" is clothing for shut-ins. But you can also go outside. It is not loungewear, but homewear.

It would be a waste if the clothes were only for the house, and women could wear them too.

It's a men's item, but it's unisex, so many people share it with their partners.

Today's styling is cute. Since Mr. Sugiura has been a long-time customer of mine, I feel like he knows me well.

.Back Alley TeenI've also asked you to appear in the "I'm sorry, but I'm not sure. Finally, is there anything else on your mind lately?

I would like to visit the "Chichu Library" that was built in Kisarazu.

PROFILE

Born in 2000. Born in Tokyo. Since his childhood, he has been active in a wide range of movies, TV dramas, and commercials. After appearing in many films such as "Solomon's Perjury," he played his first starring role in a movie in 2018 with "Ice and Rain Sound. Since then, he has continued to appear in films such as "Morning Comes" and "THE LEGEND & BUTTERFLY" as well as regular appearances in the dramas "#who am I" and (CX), which will air from March. Her latest starring film "All the World I See", which won the Best Actress Award in the Foreign Language Film category at the Madrid International Film Festival, will be released on March 31.
Instagram: @kokoro_morita

STYLE.2
amur (Boselaphus tragocamelus)

MEMORY TAFFETA COACH JACKET ¥42,900, WEATHER CLOTH OPEN COLLAR SHIRT ¥27,500, INLAY PILE LONG SLEEVE ¥13,200, VINTAGE SWEAT WIDE PANTS ¥26,400

I hear that you are an incomparable cat lover.

I live with my two cats. My life has completely changed. Also, I think my personality has changed. People tell me that, and I think so myself.

Does that mean you have become kinder?

Yes, I am. I used to be a perfectionist, but with cats, there are times when that is not possible. I try to understand them by making my own approaches.

You often say that dogs are more affectionate than cats.

That's not true. I can communicate with cats very well. There is an app called "NyanTalk" that can tell what cats are saying, but I understand cat language better than that (laughs).

I'm about to end up talking about cats, so I'll ask you one more question (laughs). Is there anything new you want to do this year?

It's been a while since I've been on vacation, maybe to South America. I hitchhiked through Europe when I was about 20 years old, and it was very memorable. Traveling is a big part of my life.

PROFILE

Born on January 5, 1995. She started her career as a model when she was scouted as a high school student. She has worked in a wide range of fields from fashion magazines to major corporate advertisements such as UNIQLO, TOYOTA, and nikon. Her hobbies include traveling, futsal, and golf. She is a cat lover and currently lives with her two cats.
Instagram: @mt.amr

STYLE.3
Yoko Fuseya

WASHI YARN CARDIGAN ¥30,800, WASHI YARN T-SHIRT ¥16,500, PILE KNIT CREW NECK ¥20,900, CUPRO STRIPE WIDE PANTS ¥30,800, WORK APRON ¥6,600

What kind of work do you do in hair and makeup?

About half of my work is for actors, and the rest is for magazines, commercials, and music.

Hair and makeup artists spend a lot of time with the talent, don't they? Do you know who has talent?

That's right. I feel that the kids I admire are completely different in the way they think and the amount of reading they do, like they have been reading "Kinema Junpo" since they were teenagers.

I guess you are right. By the way, your blond hair looks great on you. Have you always worn your hair that way?

Yes. This is about as long or short as it gets.

Your outfit today matches your hair color perfectly.

Thank you very much. Also, I was happy to be able to do the apron. I like this kind of work-like feeling.

PROFILE

Belongs to ESPER. Studied under Takayuki Miyamori and Eri Akamatsu. Since becoming independent, he has worked for magazines, music videos, and commercials. He is trusted in the industry for his polished antenna and reliable techniques, and is quick to adopt new trends.
Instagram: @fuseya_yoko

STYLE.4
Brightness of a High Duck

ATELIER COAT ¥52,800, CUPRO STRIPE ZIP BLOUSON ¥41,800, STRIPE OVER SHIRT ¥25,300, CUPRO STRIPE WIDE PANTS ¥30,800

You are very tall. How tall are you?

I am about 187 to 8 cm. That's fine for modeling, but I originally wanted to do acting, so I went to a lot of auditions and was told that I was a little big.

I see. But there are many people who have gone from modeling to acting. I think it is good to do various things, especially in this day and age.

Thank you very much.

I heard that you have worked for an overseas agency as a model, and have also participated in the Paris Collection.

Yes, I am. But the more I work in fashion over there, the more I feel like acting now.

What is so attractive about it?

It is a place where I can release the part of me that I usually suppress with my rational mind. It's like I stop being myself.

PROFILE

Born in 1997 in Hyogo Prefecture. He has experience in overseas collections and has appeared in numerous video productions. His hobbies are golf, motorcycles, and sauna.
Instagram: @kamo0816

INFORMATION

ATELIER BÉTON

Phone: 03-6416-9361
info@atelier-beton.jp
Instagram:@atelier_beton

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