FEATURE

Translated By DeepL

Ten different ateliers beton.
Feautuig ATELIER BÉTON

Ten different ateliers beton.

The Corona disaster is finally beginning to settle in today. Over the past three years or so, the connotations of the words lifestyle and daily life have probably undergone a slight metamorphosis. However, some things have not changed, and there is still a need for clothes that make everyday life comfortable. ATELIER BÉTON considers clothes to be "tools for daily living" that make life more comfortable. The brand features minimalistic and neat designs that incorporate useful functions for daily activities. We asked 10 men and women of different occupations, interests, and tastes to try on this genre-less, ageless collection that would suit men and women of all ages. Ten people, ten colors. Everyone is different, everyone is good.

  • Direction&Styling&Photo_Yu Sugiura
  • Edit_Ryo Komuta

STYLE.5
Akira Igarashi

RUSSEL KNIT POLO SHIRT ¥22,000, INLAY PILE LAYERED SLEEVE TEE ¥15,400, DENIM COMFORT PANTS ¥30,800

Igarashi-san, while modeling, you are also involved in creative activities, or something like that.

Yes, I have. I haven't had much time to do it recently.

You are a graduate of the University of the Arts, aren't you? You entered the university straight through. That's amazing.

I was lucky. It was a rather new department called the Department of Advanced Art Expression. To put it roughly, the department is developing new methods of expression within the category of contemporary art.

In the sense of expression, modeling and art may be fundamentally the same. What are you interested in these days?

I'm really enjoying acting right now. I just started last September.

I think you have an atmosphere and face that could be used for a variety of characters.

Thank you very much. I hope to work hard on that this year.

PROFILE

Born in 1999. After graduating from Tokyo University of the Arts, he began working as a model and actor. His hobbies are playing chess and watching animal documentaries.
Instagram: @akira_igarashi37

STYLE.6
Masayuki Fujita

REVERSIBLE TRENCH GOWN ¥66,000, FRENCH TERRY SWEAT CREW NECK ¥19,800, CUPRO STRIPE COMFORT SHIRT ¥33,000, HARD-TWISTED TWILL TAPERED PANTS ¥29,700

Atelier Beton" has a lot of items with slightly dull colors or tones, don't they?

Yes, I think so. Beton = concrete, so we may often choose such nuanced colors rather than clear colors.

I don't think the brand has a seasonal theme, but how do you feel about the 2023SS?

Each time I use a little bit of color as an extra color, but this season I think I may use more of that color than usual.

There are quite a few fabrics that you make originally, aren't there?

I think half of my work is always original. I try to create an expression with the feel of the material.

Do you usually wear a lot of clothes from Atelier Beton?

These days, I wear almost exclusively my own brand of clothing.

PROFILE

Designer of ATELIER BÉTON. Thinking of clothes as "tools for living" that make life more comfortable, he creates products that accompany one's life's work at home with a new sense of style. By incorporating functions that make everyday activities enjoyable into simple, industrial designs, he has developed homeware that goes beyond loungewear.
atelier-beton.com
Instagram: @atelier_beton

STYLE.7
SAKURA

STRETCH TWILL ZIP BLOUSON ¥35,200, MEMORY TAFFETA ANORAK ¥42,900, BORDER T-SHIRT ¥14,300, HARD-TWISTED TWILL WIDE PANTS ¥ 29,700

Today's outfit may have been a little different from your usual style, but it suits you.

Thank you very much. Yes, it was different and fresh from the usual feeling.

Looking at your Instagram, I see that you play golf a little bit.

That's right. I started last April or so. I've only been on the course a few times.

Golf is very popular, isn't it? And the number of women players seems to be increasing.

I think so. Many brands have been created.

What do you enjoy most?

It feels good to be out on the course, but I like the feeling of taking a walk and playing at the same time.

You like to take it easy, don't you? Are you usually outside on your days off?

No, actually, I'm a huge indoor person. I'm happiest when I sleep until noon (laughs). I recently moved and am looking for a nice rug.

PROFILE

Born in 1998 in Kanagawa Prefecture, she started modeling at the age of 15. Her hobbies are golf and listening to the radio.
Instagram: @sakura981118

INFORMATION

ATELIER BÉTON

Phone: 03-6416-9361
info@atelier-beton.jp
Instagram:@atelier_beton

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