Atelier Beton: Ten different ateliers for ten different people. | feature

STYLE.8
Shirai Kyosei

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Mr. Shirai used to participate in the soccer team when HOUYHNHNM used to have one. I heard that you have been playing full-court soccer recently.

Yes, I will be a senior at 40, so this is my first year as a senior. It's exciting to feel like a newcomer at my age!

Last year there was the World Cup, so you were all about soccer?

No, I don't watch soccer at all, just play. I only watched the World Cup between Saudi Arabia and Poland. It was not interesting at all (laughs).

So you specialize in doing this?

That's right. My hobby is professional wrestling. I have always loved Keiji Muto. He retired the other day, so it was such a big event for me that I wondered if I could continue to like professional wrestling.

Do you have any goals or aspirations for this year?

I've been freelancing for seven years, but I think it might be interesting to try working for a company again.

PROFILE

Planner. Hobbies include watching professional wrestling. Specializes in playing soccer.
Instagram: @shirainorimasa

STYLE.9
Natsumi Asai

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I see on your Instagram that you have recently been associated with Korea.

I lived there for about three months from last September and worked for an agency over there.

What do you like about Korea?

Everyone was serious about both work and play. I was also very inspired by the people around my age who have their own companies or brands.

I feel that fashion, music, movies, and various other cultures are gaining momentum.

Yes, I do. Also, the people above me are actively hooking up with various people. I like that.

Do you feel like you can already speak Korean pretty well?

No, not at all. At least in the nightlife (laughs). I just get along with it.

PROFILE

A model mainly for commercials, cosmetics advertisements, and fashion brand LOOKBOOK, she has been fascinated by 90s culture since she was a teenager, and her love of music led her to start DJing and appearing in culture magazines. She also started modeling in Korea last year.
Instagram: @amainatsu

STYLE.10
KAIO

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He likes to collect sneakers.

That's right. I also like the "1906" by "New Balance" that I am wearing today.

Atelier Beton is more of a classical brand, but it suits you very well.

Thank you. I've recently started to get into vintage sneakers.

And then to the swamps.

I like "Superstar" by Adidas. I live in Shimokitazawa, and there is a vintage sneaker store called "Soma.

Yes. Recently.HOUYHNHNM's YoutubeI just introduced it in

I look at a lot of stuff there, like stuff from the late 70's. It costs 50,000 yen and up.

PROFILE

He is active in a wide range of fields from fashion to advertising. His hobbies include collecting sneakers, golf, and sauna. He owns about 200 pairs of sneakers.
Instagram: @kaio_0130