ATMOS x NEW BALANCE pop-up!
HOUYHNHNM: By the way, this is the fourth installment of this Series, and we are a quarter of the way through the year 2023.
Kojima: Time flies. Thanks to you, I have been very busy lately, and since the restrictions on overseas travel have almost disappeared, I have been on a lot of business trips.
HOUYHNHNM's: I heard that you have been traveling a lot. Where have you been lately?
Kojima: Paris, New York, Bangkok, Jakarta, Seoul ......, etc. Since the beginning of this year, I have had five overseas business trips.
HOUYHNHNM: It's only March, but thanks for the ....... Any new developments in the country?
Kojima: From April 14 to May 14, we will be holding a New Balance pop-up at the ATMOS Shinjuku store.
HOUYHNHNM's: a New Balance pop-up?
Kojima: Yes, May 12 is "Grey Day," a day to celebrate "grey," the symbolic color of "New Balance," and this pop-up commemorates that day.
HOUYHNHNM: Oh. So it's called "Gray Day."
Kojima: This will be our first attempt at a "Gray Day" themed pop-up.
HOUYHNHNM: I see. I am looking forward to that.
Kojima: We are planning a variety of contents to convey the history of "New Balance" and the appeal of gray. Please look forward to it.
