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Translated By DeepL

The North Face Purple Label and a nature tour of Daikanyama.
STROLL IN THE SHIZEN vol.3

The North Face Purple Label and a nature tour of Daikanyama.

THE NORTH FACE PURPLE LABEL" has an inseparable relationship with nature. This season, the message "STROLL IN THE SHIZEN" expresses the importance of paying attention to nature in the city. The NORTH FACE PURPLE LABEL's flagship store "NANAMICA MOUNTAIN" has its roots in Daikanyama, Tokyo. Although this town has a fashionable and sophisticated image, if you look around, you will find nature everywhere, and it is truly a place where you can enjoy "Stroll in the Shizen". This time, clad in Natural Dye Product clothes made with natural dyes and with a special map in hand, we explored the nature of Daikanyama, which is within walking distance from Nana Mika Mountain.

  • Photo_Houmi Sakata
  • Styling_Toshihiko Hirano
  • Hair&Make Up_Tenju Okazaki
  • Illustration_yua
  • Text_Yuichiro Tsuji
  • Edit_Soma Takeda,Yosuke Ishii

SPOT 01_Florist IGUSA Flowers for the hands . Spaciousness in the heart.

The North Face Purple Label 65/35 bay head cloth field jacket ¥39,600, ripstop field pants ¥25,300, COOLMAX® stretch twill field cap ¥9,350, field shirt dyed with Wakasa plum dyes ¥29,700 (all from Nanamika Mountain). ¥29,700 (all from NANAMICA MOUNTAIN) , other personal effects of the stylist

Daikanyama's landmarks are still and once upon a time located along the old Yamanote Street. The well-known "Daikanyama T-SITE" and "Hillside Terrace," which has watched over the town for more than half a century, are not to be forgotten.

Florist Igusa" has been located in such a place for a long time. The owner says, "It has been open for 50 years now. The store looks like a botanical garden, with its main products of cut flowers, houseplants, and large plants. Once inside the store, the aroma of flowers and plants envelops you, making you forget that you are in the city.

The plants are offered differently depending on the season, such as herbs in the spring and houseplants in the summer, so you will never get tired of visiting anytime. The DJ, who is usually surrounded by stacks of records, relaxes here surrounded by plants. . He even found some flowers to decorate his booth. Anyone can wear cool clothes and be fashionable, but if you have a mind to enjoy nature in your daily life like this, you will become a more attractive person.

INFORMATION

INFORMATION

Florist IGUSA

A long-established flower store that has been in business since 1976 on Hillside Terrace along Old Yamanote Street. The store offers a wide variety of fresh flowers and plants of all sizes and colors. Bouquets and arrangements to suit any occasion are available upon request.

. a two-minute walk from "Nanamica Mountain."
Address: 1F Hillside Terrace G, 18-12 Sarugaku-cho, Shibuya-ku, Tokyo
Phone: 03-3461-8787
Hours: 9:30-19:00
Official Site
Instagram: @florist.igusa

INFORMATION

Nanamica Mountain

Address: CUBE Daikan⼭, 19-6 Sarugaku-cho, Shibuya-ku, Tokyo
Phone: 03-6416-3012
Hours: 11:00 - 20:00
Official online site
Instagram: @nanamica_mountain, @thenorthface.purplelabel

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