FEATURE | TIE UP

Translated By DeepL

The North Face Purple Label and a nature tour of Daikanyama.
STROLL IN THE SHIZEN vol.3

The North Face Purple Label and a nature tour of Daikanyama.

THE NORTH FACE PURPLE LABEL" has an inseparable relationship with nature. This season, the message "STROLL IN THE SHIZEN" expresses the importance of paying attention to nature in the city. The NORTH FACE PURPLE LABEL's flagship store "NANAMICA MOUNTAIN" has its roots in Daikanyama, Tokyo. Although this town has a fashionable and sophisticated image, if you look around, you will find nature everywhere, and it is truly a place where you can enjoy "Stroll in the Shizen". This time, clad in Natural Dye Product clothes made with natural dyes and with a special map in hand, we explored the nature of Daikanyama, which is within walking distance from Nana Mika Mountain.

  • Photo_Houmi Sakata
  • Styling_Toshihiko Hirano
  • Hair&Make Up_Tenju Okazaki
  • Illustration_yua
  • Text_Yuichiro Tsuji
  • Edit_Soma Takeda,Yosuke Ishii

SPOT 04_COW BOOKS Explore ideas with lush views and books.

The North Face Purple Label sweatshirt parka ¥20,900, polyester linen field shorts ¥24,200, cap ¥8,800, bandana around neck ¥3,740, ripstop top dyed with olive-based dye ¥37,400 (all Nanamika Mountain), other items by the stylist nylon trail vest dyed with olive-based dye ¥37,400 (all Nanamica Mountain), other personal effects of the stylist

After wandering around Daikanyama in the morning, I visited COW BOOKS, located along the Meguro River, when my steps were getting heavy. This store is a bookshop named after such slow cows' footsteps.

The owner, Yataro Matsuura, who is also an essayist, and his staff have selected a wide range of secondhand books, from novels and picture books to photo collections and catalogs, all of which are unique and full of in-depth knowledge and expression. The shelves that cover the entire wall are filled with books of various genres, so it is easy to have a chance encounter with a book.

He is an artist and his usual routine is to look for creative ideas here. . Perhaps because he was wearing natural dyed clothes that day, he was very interested in books related to nature. While it is nice to take your time to flip through the pages in the store, we recommend spending time on the bench at the eaves of the building to try out the books. It's almost cherry blossom season and the Meguro River offers a beautiful view. The store also offers coffee, so with a drink in hand, it's a great way to enjoy reading by nature.

INFORMATION

COW BOOKS

A coffee shop run by Yataro Matsuura, an essayist and former editor-in-chief of "Kurashi no Techo", this bookstore offers a selection of art books, photography books, essays, and other valuable books from around the world published in the 1980s.

9 minutes walk from "Nanamica Mountain."
Address: 103, Corp Aobadai, 1-14-11 Aobadai, Meguro-ku, Tokyo
Phone: 03-5459-1747
Hours: 12:00-19:00 (closed on Mondays)
Official Site
Instagram: @cowbooks_tokyo

INFORMATION

Nanamica Mountain

Address: CUBE Daikan⼭, 19-6 Sarugaku-cho, Shibuya-ku, Tokyo
Phone: 03-6416-3012
Hours: 11:00 - 20:00
Official online site
Instagram: @nanamica_mountain, @thenorthface.purplelabel

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