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Translated By DeepL

Eyewear at Eyethink this spring.
with 8 good men & women

Eyewear at Eyethink this spring.

What country the brand is from, where it is produced, the amazing craftsmanship.... Eyewear tends to emphasize background information in this way, and there are many stores that push the brand story to the forefront. On the other hand, Eyethink, a select eyewear store, is more intuitive, offering eyewear as a fashion item, and is open to a wide range of customers. This time, we visited EYETHINK at Shibuya PARCO, which opened last November, to select eyewear together with eight guests. Everyone looked really good in glasses.

  • Photo_Masashi Ura
  • Text_Keisuke Kimura
  • Edit_Yuri Sudo

selected by EYETHINK

No4. SOTA (DJ) & Issa (Model)

PROFILE

SOTA is a DJ and director of his own brand, SOL, and ISSA is an afro-haired model (now with dreads). They are nightlife buddies who almost exclusively meet at clubs. SOTA's eyesight is 0.1 and ISSA's is a self-proclaimed 3.0.
Instagram: @_sotayamashita_. , @afro99__/

At first glance, SOTA and ISSA seem to love eyewear, but they don't own any.

ISSA-san borrows round glasses from his friends to get by when necessary, and as for SOTA-san, he has avoided eyewear so far because of his eyebrows.

I have very strong eyebrows. When I put sunglasses on my eyebrows, people say, 'There is too much information on your face. That's why I've been avoiding it (laugh). But of course, there are sunglasses that suit me. In fact, it is precisely because of his eyebrows that he is able to wear strong designs.

Mr. Takada selected square sunglasses from "illesteva. Mr. Takada says, "SOTA-san's eyes are wide horizontally, so square sunglasses suit him better than round ones. And since this brand itself is highly supported by the street fashion crowd, it would definitely suit Mr. SOTA as well. It is true that he is really into this brand.

ISSA's facial features make him a perfect match for aggressive styles, so Mr. Miyazawa, a staff member at the Shibuya store, chose one of the most unique styles in the "ISSINK" lineup. I thought these were too eccentric, but when I tried them on, they were surprisingly good. I don't feel uncomfortable with it. I'll take this one!

What you avoid as "never" may look good on you when you try it on. To get there, you need staff who can give you a new perspective, and it is also important to have an assortment of products that can meet any request. Aisinthink" was the place that fulfilled both of these requirements.

INFORMATION

EYETHINK Shibuya Parco

Address: Shibuya PARCO 3F, 15-1 Udagawa-cho, Shibuya-ku, Tokyo
Phone number: 080-4946-8842
Official Instagram

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