FEATURE | TIE UP

Translated By DeepL

What is the "line" that creates functional beauty? The driving force behind Anfilo reveals what goes on behind the scenes.
BEHIND THE STORY : UNFILO

What is the "line" that creates functional beauty?
The leading figure of Anfilo reveals,
Behind the scenes of clothes making.

It moves. Functional beauty for all. With this phrase as its concept, UNFILO focuses on functionality and design. How is it possible to create clothes that give expression not only to the standing figure but also to the moving figure? In this interview, we take a closer look at the creations of the designer, Masato Koyama, who is the driving force behind this concept. Our guest is Kazuki Namiki, a fan of Mr. Koyama's brand "HEUGN" and owner of the hair salon "CASI" in Nakameguro, Tokyo, who will give us a behind-the-scenes look at the creation of "UNFILO" clothes from the perspective of a fashion lover.

  • Photo_Koji Honda
  • Text_Yuichiro Tsuji
  • Edit_Masaya Umiyama,. Ryo Muramatsu

Clothes that are cool, beautiful, and uplifting to those who wear them.

Namiki-san was asked to do a self-styling with clothes from "Anfilo" this time.

Row of trees: Knit vests are an item I am interested in , because they can be layered. . I was conscious of using simple colors in one tone. The silhouette is well designed, so although it is simple, it is styled just by wearing it.

. And here is an outfit that Mr. Koyama styled with Mr. Namiki as a model.

Small mountain: Sporty pants with a military-style pant motif by "8functions" are matched with a colorful and elegant knit T-shirt to balance the styling. I picked up these colorful items because I thought they would suit Ms. Namiki.

Row of trees: . I like blue colors and wear them often. . I feel more comfortable in this way than in the styling I put together myself (laughs).

. This is also styled by Mr. Koyama.

Small mountain: I paired an outerwear-like shirt with pants that look like leather with a rubber coating. I thought it would look good with a mode atmosphere.

Row of trees: This outfit has the essence of " Jugen. It is both masculine and sexy at the same time. Not only in this coordination, but also in other clothes by "Anfilo," the silhouette is really beautiful and the clothes are easy to move around in.

Now that you have actually held and worn the clothes, have your impressions of the brand changed compared to when you first saw the "Anfilo" brand?

Row of trees: . I have heard a lot of stories this time and felt that there are similarities between us and hairdressers. In order to give our clients the haircut they want, we cut hair in millimeter increments and adjust the volume.

Small mountain: That's true, isn't it? We have to think three-dimensionally when we create a hairstyle.

Row of trees: Anfilo" is a comfortable clothing line that is easy to move in, but it's a little different from others. It is active but sophisticated. . In that sense, it is probably the same as my first impression, but in a good way. Many of my customers are fathers with children, and I would recommend it to them. It is convenient to wear to the park on holidays, and not only is it easy to move around in, but it is also stylish. Of course, I think it would also look really cool on the younger generation.

This knit T-shirt with just the right amount of luster is a favorite of Ms. Namiki. It is generously sized, but has an elegant silhouette that only "Anfilo" can provide. The dry touch makes it comfortable to wear and washable. With contact cooling, UV protection, and antibacterial/odor control functions. ¥7,990

Small mountain: Thank you very much . I am very happy.

Row of trees: I like clothes, too, and there were a number of items that I actually wanted to wear on a daily basis. And while the prices are affordable, I also felt that the clothes are versatile enough to match vintage clothes or clothes for professionals such as Jugen's.

Lastly, what kind of brand do you want to grow "Anfilo" into in the future?

Small mountain: Men's is just starting the beginning. We are still in the beginning stages of the men's line. ." While keeping the concept of "functional beauty for all people" in mind, we would like to reach people of various generations and occupations. This may lead to more sports-specific products, and I believe that we will be able to create clothing in a variety of genres. We want to make clothes that are cool, beautiful, and uplifting to the wearer. I would like to continue to make clothes with such attention to detail.

INFORMATION

Onward Kashiyama

Phone: 03-5476-5811
Official Site

A giveaway campaign is underway on Instagram until May 21 (Sun.). For details, please visit the official account (@)unfilo_men_official(check)!

The products listed in this article can be found here!

Related Articles#UNFILO

See more