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A new book on BEAMS, edited with director Motoki Yoshikawa. Chapter 8: "Schadaraparr Bose on the Importance of Sticking to the Basics
Strategy Of BEAMS

A new book on BEAMS, edited with director Motoki Yoshikawa. Chapter 8: "Schadaraparr Bose on the Importance of Sticking to the Basics

Fashion in the 2000s is once again on the rise. This season's BEAMS collection is also based on the theme of "Y2K" and focuses on the culture of the 2000s, which emerged after the 1990s. What kind of behind-the-scenes stories can be found in the clothes that have been created in this way? Together with Motoki Yoshikawa, director of the men's casual department, we explore the strategies for this season's original items.
Our guest this time is Mr. Bose of "Schadaraparr," a milestone in the Japanese hip-hop scene, who talks a lot about the 1990s and 2000s, as well as his own views on fashion.

  • Photo_Teppei Hoshida
  • Text_Yuichiro Tsuji
  • Edit_Yuri Sudo

. when I look at the "Beams" clothes and my personal belongings side by side, they don't look out of place.

I would like to have you coordinate your outfits with these clothes, but were there any items you were interested in?

Bose:This red shirt is too normal for me because I'm still my normal self (laughs).

Yoshikawa:Then I thought this aloha shirt was not like Mr. Bose in a good way.

Bose:. It is true that I don't usually wear this kind of shirt, but I feel more comfortable wearing it all the time. . but I feel more comfortable in the ones I wear all the time.

I've asked him to bring some of his personal belongings with him today.

Bose:When I look at my personal items side by side with "BEAMS" clothes, they don't look so different. Basically, I like basic items. Also, I like the New York Knicks of the NBA, and orange and blue are my favorite color scheme. . So you can't go wrong with this T-shirt and a pair of denim shorts.

Yoshikawa:You also brought a hat.

Bose:The hats are originally made by a brand called " DURABLE.

Yoshikawa:I wanted him to wear something he wouldn't normally wear anyway, and I personally thought an aloha shirt or a wrinkled shirt would be nice. . During our discussion today, we talked about "giving it up once and for all," and I thought it would be a bad idea to push things too far (laughs). So, let's make it something that doesn't make you feel uncomfortable, after all.

Bose:I go to exhibitions of my friends' brands and order something I don't usually wear, but I never end up wearing it (laughs).

. after all, I only wear what I always wear, and it's hard for me to update myself. . On the flip side, I know I can't go wrong if I wear that.

Yoshikawa:So for the first coordinate, I would like to match these denim shorts with a nick-colored border T. .

Bose:You used to wear these clothes once upon a time! but the size and texture of the clothes are very modern. I like the color of the knickknacks, so the caps have a color scheme that matches the knickknacks (laughs).

Yoshikawa:Even the color matching is perfect.

STYLING1

How do you feel when you actually try it on?

Bose:I'm feeling nostalgic about the idea (laughs).

Yoshikawa:It looks really good on you!

Bose:. I remember when I used to dress like this. Looking in the mirror, I thought to myself, "Didn't a guy named Bose wear something like this once upon a time? (laughs). (laughs). I feel like I am chasing after my past self.

How do you feel about the pants?

Bose:I just want to put them on and go home. The Velcro pockets are very convenient. They are really going the easy way, aren't they?

Now, how about the second coordinate?

Yoshikawa:I was thinking about this basic button down shirt.

Bose:Surprisingly, I don't usually wear this kind of shirt, so this is quite new to me.

Yoshikawa:. I thought Bose's personal chinos would fit the bottom.

Bose:. these are the pants I always wear at gigs. . As I was talking about earlier, the waist is elastic and ties. The material is light and very comfortable.

What about hats?

Bose:The cap looks like it would go with red or something, don't you think? There are actually some reddish colors as well, and the difference in color is so subtle that it's hard to tell in the picture (laughs).

Yoshikawa:I think it's very nice! Let's make it an Enji color!

STYLING2

Bose:When I try it on, the sizing is really good. It's much bigger, but I don't feel uncomfortable wearing it, and it's easy to move around. It looks nice and cool in the summer. At the time, I wasn't looking for this kind of clothing.

Yoshikawa:Yes, that's right. We have adjusted the length and set the sleeves a little longer so that the sleeves of the T-shirt do not stick out.

Bose:Are there other colors for this?

Yoshikawa:There are the checks and stripes that Bose is wearing , and then there are the solid colors, saxophone and white.

Bose:Looks like a good idea to wear it as a costume with the members (laughs).

INFORMATION

BEAMS 23SS COLLECTION

Official Site
Instagram: @beams_official @beams_mens_casual

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