( Prologue )
With the evolution of the Internet and smartphones,
Instantize shopping.
While it is possible to obtain goods of reasonable quality at a reasonable price, nowadays,
People who are particular about what they do look for things of value.
In fact, buyers at major department stores are,
Adults who used to choose reasonably priced items are now visiting the stores,
He says that he seeks well-designed and well-made products.
Valuable things are valuable for a reason,
The price is high, but the joy of holding it in one's hands is also high,
The experience gained from this experience should be irreplaceable.
This Series is "GENUINE (real)" and "HOUYHNHNM."
Under the title "GH", a combination of initials,
In an age overflowing with things
Explore what you really need to buy.
#03
Silver bra in early summer.
Fine products to be found in this hip, adult town.
GO SHOPPING IN GINZA
( Prologue )
-
With the evolution of the Internet and smartphones,
Instantize shopping.
While it is possible to obtain goods of reasonable quality at a reasonable price, nowadays,
People who are particular about what they do look for things of value.
In fact, buyers at major department stores are,
Adults who used to choose reasonably priced items are now visiting the stores,
He says that he seeks well-designed and well-made products.
Valuable things are valuable for a reason,
So the price is high, but the joy of having it in your hands,
The experience gained from this experience should be irreplaceable.
This Series is "GENUINE (real)" and "HOUYHNHNM."
Under the title "GH", a combination of initials,
In an age overflowing with things
Explore what you really need to buy.
#03 Silver bra in early summer. Fine products to be found in this hip, adult town. Fine products to be found in this hip, adult town. GO SHOPPING IN GINZA
Ginza, Tokyo, is one of the most famous shopping towns in Japan.
Even though I am interested in this town that is now once again bustling with activity,
There must be many clothing lovers who say they don't go out of their way to go shopping there.
But if you look in the stores of famous brands,
There are things and unknown services that you cannot see in the media.
So we at HOUYHNHNM are here to guide you!
We went around to the restaurants that you should go to now.
Ginza Map
This time, we will visit the Ginza
Hermes, Gucci.
Loewe" and "Dunhill" stores.
Together with an antique store,
Recommended for breaks
Beer bars and
I will also introduce you to a shaved ice store.
TOP
SHOPPIPNG : 01
HERMÈS GINZA
Maison Hermes, a landmark in Ginza
Hermes Ginza Store" is located from the first basement floor to the fourth floor.
Among them, we introduce the men's floor and jewelry section.
B1F MEN'S
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The fitting room is reminiscent of a skylight.
The trick.
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The fitting room has a mechanism reminiscent of a skylight.
↑upLeather bob hat
(¥121,000).
↓arrow (mark or symbol)
Leather Bob Hats
(¥121,000).
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Semi-order rooms are also available.
Major renewal.
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Semi-order rooms have also been extensively renewed.
↑The most spacious men's floor in Japan.
One of the largest in the world
The men's floor is worth a visit.
The men's floor of the Ginza store is one of the largest in the world. The spaciousness of the floor was further accentuated by the removal of partition walls during last year's renovation. The interior is also a highlight of the store, with Japanese materials such as Nishijin brocade, Japanese cypress, and bamboo used in abundance. The spacious interior has the feel of a museum. The company also features men's specialists such as fitters, shoe fitters, and advisors who specialize in men's wear, and this season they recommend a new denim jacket. In addition to the lustrous color of the rigid denim, what you can't miss is the playfulness on the front. On the left is a patch with a "Carré" motif, all made of different materials, and on the right is an embroidered Pegasus. Styled with white pants, sandals, and rosanges. The essence of the nonchalant, vacation-themed Spring/Summer '23 collection is beautifully extracted.
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item name:.
LOSANGE & DENIM JACKET
This season's most popular G-jean (¥649,000 *preliminary price) is accented with a Rosange "Cheval Punk" (¥113,300) at the neck. The check pattern, which is rare for Hermes, combined with the matching white pants, gives this item a resort-like feel.
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WHITE SLACKS
The "Soul" (¥152,900 *preliminary price) features a tucked-in, roomy tapered shape and grosgrain tape side adjusters. It is lightweight and overflows with a relaxed feeling.
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item name:.
SANDALS
The "Electric" (¥132,000 *preliminary price) has completely become the face of men's sandals. The unique design of the sole, which is also used in the "Bouncing" sneakers, is a key point. The new model is made of etoupé suede, a color well-known to Hermes.
3F WATCH & JEWELRY
↑Movable walls allow for careful business discussions.
You'll love it forever.
Wedding rings are all over the place.
Whether you are planning to get married in the near future or not, you should definitely visit the bridal corner on the jewelry floor. Although it has been a hidden gem among those in the know, Hermes has a lineup of rings that will make even the most discerning connoisseur gasp. The lineup includes not only 18-karat gold, which is the royal roadmap, but also platinum and white gold as of late. Simple designs that even men can wear without hesitation, and a price range that betrays the image of Hermes are also reasons for recommending this store.
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item name:.
ARIANE
The "Ariane" ring (white gold ¥177,100, pink gold ¥165,000) was inspired by the thread spun by Ariadne in Greek mythology. The ring, which connects regular circles with a single line, reveals the letter "H" when viewed from the side.
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item name:.
EVER KELLY
The "Ever Kelly" (pink gold ¥199,100, platinum and diamonds ¥746,900) is based on the clasp of a Kelly bag. The design is said to be based on the eternal vow of two people who love each other.
INFORMATION
Hermes Ginza Store
indecentaVe a bradiuseaK !
BAR NA
TSUKISOME
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There is also a hint of Japanese style.
The interior of the store.
↓The interior of the restaurant has a somewhat Japanese flavor.
↓Excellent handwork
I am in love with the
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I'm in love with his brilliant handiwork.
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Bar na Tsukezome" was originally
and members-only bar.
Reverses the concept of shaved ice
Superb sweets.
After traveling around the country and eating about 600 shaved ice in six months, he has mastered the art of shaved ice, which is like a spoon being sucked into a mountain of ice. We have made no compromises in the type of ice, the way it is shaved, the way it is arranged, and even the shape and material of the spoon," said Ai Kawaguchi, manager of the restaurant. As soon as you put it in your mouth, you can feel the coolness of the ice melting on your tongue, enhancing the sweetness of the fruit. For those who have only known blue Hawaii and strawberries, shaved ice is a completely different experience. Shaved ice now ranks alongside pancakes and crepes as the most "fashionable" item on the menu, with an average of three orders per person. The average customer orders three bowls of shaved ice per person. But sweet and cold food alone is not good for you. Hot pot (!) Shaved ice is also a feature of our restaurant, and we have a lineup of shaved ice that can be eaten as a meal, just like hot pot (!).
shaved ice :.
Golden Raja
The "Golden Rao Emperor's Fruit" (2,100 yen) is made from Kumamoto's yellow watermelon. The watermelon is sweet beyond imagination, and the ice enhances the sweetness.
Menu changes daily.
It can be topped with a generous amount of the seasonal fruit of the moment.
The lineup always includes 20 types.
INFORMATION
Bar na Tsukihime
store manager
Ai Kawaguchi
SHOPPIPNG : 02
GUCCI NAMIKI
Ginza's Namiki-dori Avenue, where Gucci took its first steps.
At Gucci Namiki, which opened in 2021 on that site,
You can also taste one Michelin star gourmet food at the attached restaurant.
2F MENS'S FLOOR
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originality
overflow
And the interior.
Inside the store you can enjoy.
↑The interior of the restaurant, full of originality, can also be enjoyed.
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The works by Tanabe Chikuunsai IV.
The men's floor stretches out before you.
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Tanabe Chikuunsai IV
The work by the artist is in front of us.
Expansive men's floor.
Gucci's first in Japan
A restaurant worthy of the place where it was unveiled.
Bamboo is an icon of Gucci, and the Gucci Namiki, which opened in 2021, uses it as the main motif throughout the interior. Bamboo is used for the floors and walls, but the most eye-catching feature is the majestic installation in the atrium. It is the work of Tanabe Chikuunsai IV, a bamboo craftsman who has passed down the art of bamboo crafts from generation to generation. The metal and jet-black wood that adorns the key areas serve as picture frames, and the floor is like an oil painting in which contrasting materials are harmoniously combined. The carefully selected collections are lined up alongside ornamental plants, creating a comfortable space. Namiki-dori Avenue was the site where Gucci was first introduced in Japan more than half a century ago, and the Gucci Namiki store that opened there is a return to its roots, so to speak. Gucci Namiki, which was established there, is a return to the roots, so to speak. The store, which also has a custom-made salon that accepts reservations only, exudes an air of dignity that is worthy of the claim to be a return to the roots.
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HORSEBIT LOAFER 1953
The "Horsebit Loafer 1953" (¥117,700 each), a masterpiece among masterpieces that graced the feet of actors Clark Gable and Fred Astaire. The green color is a new color introduced at the end of last year.
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item name:.
1953 COLLECTION HORSEBIT LOAFER
The "1953 Collection Horsebit Loafer" (¥117,700 each), a masterpiece among masterpieces that graced the feet of actors Clark Gable and Fred Astaire. The green color is a new color introduced at the end of last year.
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item name:.
GUCCI VALIGERIA
The luggage collection is based on the theme of travel. The body of the Small Cabin Trolley Bag (¥390,500) is decorated with Gucci's iconic GG pattern and web stripes.
All furniture in the store is available for purchase.
Interior collection launched in 2017
Selected from the "Gucci Decor" collection.
4F RESTAURANT
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Gucci
The eclectic aesthetic is
A store that comes to life.
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The facade of the restaurant's private entrance is
Painter Yuko Higuchi is in charge of the project.
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The facade of the restaurant's private entrance is
Painter Yuko Higuchi is in charge of the project.
↓Natural light is pleasant at the bar counter and rooftop terrace.
One year after grand opening
One Michelin star.
Gucci Namiki, which claims to be a lifestyle store, is symbolized by the fourth floor restaurant, Gucci Osteria da Massimo Bottura Tokyo. There are only four restaurants bearing the name of three-Michelin-starred chef Massimo: Florence, Los Angeles, Seoul, and here in Tokyo. The Tokyo restaurant, with Antonio Iacoviello, who studied in Florence, as head chef, was awarded a star in the "Michelin Guide Tokyo 2023" just one year after its opening. The restaurant offers original and contemporary Italian cuisine full of fresh surprises, incorporating Japanese ingredients and cooking methods.
dish name :.
A PARMIGIANA THAT WANTS TO
BECOME A RAMEN
One recommended dish is the "Parmigiana that wants to be Ramen" served as part of the course. It consists of the beloved Italian eggplant parmigiana, served with an ario aurio sauce and pasta, and poured with an eggplant-based broth.
sweets name :.
GUCCI OSTERIA TOKYO
CHOCOLATE BARS
The Gucci Osteria Tokyo Tablet Chocolate (¥7,830, 4 pieces) expresses the four seasons of Japan with traditional Italian ingredients. Head Chef Antonio was inspired by the Japanese seasons and developed the product, including a piece of white chocolate with dried raspberries woven into the image of cherry blossoms.
INFORMATION
avenue of Gucci trees
Gucci Osteria da
Massimo Bottura Tokyo
indecentaVe a bradiuseaK !
PILSEN ALLEY
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The real air.
Creating a store that communicates.
↑Creating a restaurant that conveys the atmosphere of the real place.
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The store is on Sotobori Dori.
One street in.
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The store is one street away from Sotobori Dori
As you enter.
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You can see the pouring in front of you.
The best part of a standing bar.
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You can see it pouring right in front of your eyes.
Can be done. Standing bar
The best part of the
'The beer so far has been
What was that?"
A beer that makes you want to scream.
A standing bar where you can enjoy "Pilsner Urquell," the original Pilsner, in the authentic way. The bar was opened in 2015 by the owner, who was the first Japanese to be awarded the title of Tapster (official pourer of Pilsner Urquell). The fact that he specializes in Pilsner alone shows his extraordinary dedication, but what you can't ignore is the fact that he sells the pouring method. The restaurant's lineup includes Asahi Beer's "Super Dry," the pride of Japan, which is poured three different ways, and the flavors are so different that it is hard to believe that they are the same brand. Seeing is believing. This summer, quench your thirst after a "silver bra" with a "Pilsen Alley.
beer name :.
PILSNER URQUELL
The most popular pouring method is called "Haladinka," in which the liquid is poured under the foam that is poured in first. The carbonation is released just right, and the beer's delicious flavor can be enjoyed. Pilsner Urquell (1,300 yen, 500 ml)
Order one or more drinks and say that you saw HOUYHNHNM's article,
Complimentary glass of mirco served.
Mirco offers the original sweetness and aroma of the beer,
Beer poured only with foam. The period is until the end of August.
INFORMATION
Pilsen array
store manager
Ken Sato
SHOPPIPNG : 03
CASA LOEWE TOKYO
This is where the rejuvenated Loewe was received,
Casa Loewe Tokyo.
The collection will have a full lineup
The men's floor is
Artwork everywhere is also a highlight.
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everywhere
Art will be displayed.
↑Art will be displayed everywhere.
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not wanting to take (something) in one's hand
collection of items
are lined up.
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The collection is lined up in a way that makes you want to pick it up.
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Loewe Craft Prize 2018."
There is also a special award winner, Takuro Kuwata's work.
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Loewe Crafts
Prize 2018."
Special Award Winners
Also by Takuro Kuwata.
Only 8 stores in the world.
Flagship store.
Casa Loewe is the flagship store of . "CASA" concept, the store opened in Ginza on November 16, 2019. "CASA" means house in Spanish. The space was inspired by an "art collector's mansion" and is decorated with art pieces everywhere. Creative Director Jonathan Anderson personally purchased the sofas and rugs that fit the floor perfectly.
Since Jonathan took the helm, Loewe's male clientele has expanded to include customers in their 20s and 30s, and the men's floor of Casa Loewe Tokyo has become the place to receive them.
Sitting on the sofa and idly looking at the full lineup of collections is like visiting a friend's house.
item name:.
FISHERMAN TURN-UP
JACKET & PANTS
This "Fisherman Turn Up" set-up is tailored into a jacket (¥171,600) made of washed denim and jeans (¥112,200) made of the same denim. Each has LOEWE 1846 selvage details.
item name:.
ANAGRAM SWEATSHIRT
Cotton fleece crew-neck "Anagram Sweatshirt" (¥85,800). The bold anagram embroidery dancing on the front is an eye-catching piece.
item name:.
REVERSIBLE BUCKET HAT
Reversible Bucket Hat" (¥63,800) is woven from anagram jacquard and nylon. Stitching on the edges and embossed logo tabs add accents.
item name:.
PUZZLE STITCH VERTICAL
WALLET SMALL
Puzzle Stitch Vertical Wallet Small (¥83,600 each), a fun puzzle bag with distinctive stitchwork, an icon of the new "Loewe" brand. The material is smooth calfskin.
If it's a Loewe product,
We offer free care services for wallets and other leather goods.
INFORMATION
Casa Loewe Tokyo
AntIque sadistindecentOp
OLD & NEW
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The Treasure Hunt
Excitement.
You can taste it.
↑upThe interior of the store is a good old-fashioned American
Garage atmosphere.
←arrow (mark or symbol)
Nylon belts are for clothes.
in addition
Replace,
This is the owner's aesthetic.
"Brilliant."
American Fashion.
An indispensable treasure trove.
Although it is an essential finishing touch to an outfit, Japanese men have not realized its appeal. The watches that form the face of the store include those of Abercrombie & Fitch, a favorite of Ernest Hemingway, and other unique designs dating back to the 1950s. The signet rings, which are the twin pillars of the watches, are also offered as bridal rings. A couple's initials can be engraved on the ring, and when a child is born, the child's initials can be engraved in the middle. Nylon belts piled up like a mountain are also recommended. Just like changing clothes, changing belts is a chic man's way of life.
item name:.
ANTIQUE WATCH
One of the round cases is from Abercrombie & Fitch (¥148,000). Estimated production date: 1940s. One watch with a rectangular case is from Bulova (98,000 yen), a long-established American watch brand founded in 1875. Estimated production period: late 1940s to early 1950s.
item name:.
SIGNET RING
There are three representative types of signet rings. They are Shield, Oval, and Crest. Shield (¥178,000, made in England in 1917), Oval (¥178,000, date of manufacture unknown), and Crest (¥138,000, made in England in 1971).
In this store, which claims to be an education shop,
Mr. Kawakami's accumulated poop over the past half century.
You can listen to them.
INFORMATION
old and new
representative
upstream
Masami.
SHOPPIPNG : 04
DUNHILL GINZA
A restaurant worthy of a modern gentleman's visit,
That way I could have a drink after work,
It is the "Dunhill Ginza Main Store" where you can also clear your head.
FASHION-FLOOR
↑upGentlemen of the 21st century
The appearance of the building is appropriate for the
↓An appearance befitting a gentleman of the 21st century.
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Taylors.
Room.
manners
is beautiful.
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Taylor's Room.
Her behavior is beautiful.
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the good old days
Gentleman's
Reminiscent of a mansion
(2) The company will make the customer
↑upGentlemen of the olden times
It is reminiscent of a mansion in
A store where everything a gentleman needs is covered.
This year marks the 24th year since Dunhill began producing the official suits for the Japanese national soccer team. The flagship store in Japan, the Ginza flagship store, has an air of a gentleman's hall of fame. The store design is based on bronze, wood, black leather, and metal, and it is a clear indication of the engineering and craftsmanship that is part of Dunhill's DNA.
The bar and barber are flanked on the floor by an array of items required by the gentleman of the 21st century, from suits to decorative items. The only stores that have delved into lifestyle are Bourdon House in London and the Ginza flagship store. It may seem intimidating, but as the open façade suggests, this is a store that is also friendly to young people who aspire to become gentlemen.
item name:.
TRANSMISSION BRACELET & RING
Transmission" pays homage to the history of the "Transmission", which was said to have everything except engines. The motif of both the ring (¥213,400) and bracelet (¥788,700) is the gearwork of a gearbox. The material is 18K gold.
item name:.
1893 HARNESS BUSINESS CARD CASE
This card case (¥45,100) from the "1893 Harness Collection" pays tribute to the leather craftsmanship that is the origin of the Dunhill brand. The absorbent feel lives up to its name.
item name:.
LIGHTERS
Lighters that have made the Dunhill name known around the world. The "Burley Roller Gas Lighter" (left ¥143,000) with a barley motif and the "Helix Unique Lighter" (right ¥93,500) inspired by a spiral are two of its most famous products.
Limited to suits purchased at the main Ginza store,
They offer free alterations such as hemming.
2F & 3F BAR
↑directional marker or indicator
Gentleman.
The setup is eye-catching.
←arrow (mark or symbol)
Mature Mood
The counter that brews.
↑UPThe counter creates an adult mood.
The Ginza girl.
A bar that serves as a pub.
The bar, which has become a favorite among chic gentlemen who enjoy a light drink before going out for dinner, is produced by Mr. Yoshihisa Akiyama, the executive chef of Ginza Rokugan. Among the many items on the menu, the seasonal cocktails are particularly popular, with flavors that vary from season to season. Next door is the Tailor's Room, where you can have a drink while watching the tailors at work in the early hours of the morning.
drink: (1)
SEASONAL MENU
The "Champagne Espuma Parfait" (2,500 yen) combines champagne in a frothy mousse with seasonal peaches, mint and yogurt ice cream, and the "Citrus Fruit Tea" (1,900 yen) is refreshing with the addition of citrus fruits.
2F BARBER
↑Although prestigious,
Modern.
Reset the day's fatigue.
Barber.
After all, Ginza kids stop by the barber store attached to the store before dinner. In addition to haircuts, the barber offers a lineup of services such as grooming, shaving, and facial care. The delicate treatment that only the Japanese can provide is impeccable.
Customers who order a haircut will receive a special offer until Thursday, August 31. That is a scalp massage using mint tonic. Normally, this is offered only on the head spa menu.
Grease on sale at Barber (both ¥2,200).
INFORMATION
Dunhill Ginza Main Store
Dunhill Bar
Dunhill Barber
Photo & Video_ Kazuma Yamano
Illust_Naoki Shoji
Text_ Kei Takegwa
Edit_ Ryo Muramatsu
Web & Design_ Rhino inc.
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