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Early Autumn Style in Shibuya PARCO.
MONOTONE OR COLOR?

Early Autumn Style in Shibuya PARCO.

The seasonal foods, the sound of insects, and the temperature. There are many things that signal the season, and one of them should definitely include "Shibuya PARCO". Comprised of numerous fashion brands, they start up new collections faster than anywhere else. Of course, the 2023 Fall/Winter season has already started, and if you like clothes, you already know about it. HOUYHNHNM's asked six of our favorite store staff to snap a few styling snaps of the new fall/winter collection so that you don't miss out on the wave. We present to you the two perspectives of "MONOTONE" and "COLOR".

  • Photo_Shunsuke Kondo
  • Text_Masahiro Kosaka (CORNELL)
  • Edit_Yuri Sudo
STYLE KEYWORD
MONOTONE
COLOR
STYLE1.
MONOTONE

Seasonal themes and trends are highlighted.

Black and white highlight materials and silhouettes. Clothes that exude the brand's character and the season's mood look the same as usual, but are distinctly different.

No.1 Oozora Yamaguchi / JOHN LAWRENCE SULLIVAN (3F)

PROFILE

He has been working at the Shibuya PARCO store since October 2022. Among this season's new items, he especially liked the rider's jacket with a lace-up design, which he ordered personally.
Instagram: @ttku_y

Jacket ¥110,000
Pants ¥50,600
Shirt ¥46,200
Belt ¥39,600
Shoes ¥99,000
(All by John Lawrence Sullivan)

What is the brand's theme for the 23AW season?

Irving Penn's former portraits of Marcel Duchamp, Jean Cocteau, Salvador Dali, and others inspired the collection.

What is the key to today's styling?

The collection's iconic leopard and moiré mixed with a fall-inspired shirt was the main component of this John Lawrence Sullivan-esque set-up style. The striped jacket is one of my personal favorite items. The shark-soled shorts paired with wide pants that look like hakama are well designed, but are actually very comfortable.

What do you mean by "monotone"?

The materials, details, and silhouettes of clothes stand out well. I think that is the charm of monotone. Adding and subtracting styling is also fun.

Please tell us about the "unknown charms" of Shibuya PARCO.

At the top of the escalator on the 9th floor, there is a spot from which you can enjoy a panoramic view of Shibuya. It is also nice to go up the outside stairs to the rooftop.

Where is the first place you want to go or what you want to do this fall?

I like public bathhouses and usually enjoy touring a particular town, including the public bathhouses. I enjoy including doing preliminary research on that city. I would like to visit Kanazawa in the fall.

No.2 Eri Ikuhara / NUBIAN (3F)

PROFILE

She has been working at Shibuya PARCO store for 4 years. Her specialty is dressing with menswear-like items. As director and buyer of womenswear, she introduces new womenswear styles.
Instagram: @eri_965

(S.R.V.C.) shirt ¥60,850
Peter Deux pants ¥118,800
Paula Canovas del Vas shoes ¥68,750
Bag ¥26,400
(All at Nubian Shibuya PARCO)

What is the theme of your store for the 23AW season?

This season, we have many vintage-like items. In particular, we are featuring items that have a special feel, such as remade items and items that are individually unique to each piece!

What is the key to today's styling?

A leather bag specially ordered from a Korean brand called "YIE YIE" is the key to this not-too-sweet styling. Normally, I don't usually wear only women's items throughout my outfit. Today, I paired it with unisex wide denim from "Peter do," which has been available since this season, to create a style that is uniquely my own.

What do you mean by "monotone"?

Black is my favorite color. In terms of brands, I love "Rick Owens," and the ring I am wearing today is no exception. I love the way the color changes depending on the angle. I also admire Rick Owens' interior design.

Please tell us about the "unknown charms" of Shibuya PARCO.

The rooftop is pleasant with a nice view and sunshine. I often take my lunch with me during my lunch break when I want to relax a bit. I also like anime, so I always check the 6th floor. I love "One Piece," of course, but I also love shonen manga.

Where is the first place you want to go or what you want to do this fall?

I travel to Kyoto every fall. This year, I want to see plenty of autumn leaves and be purified.

No.3 Yu Suga / ANREALAGE (3F)

PROFILE

He worked as an architect for about 10 years, designing stores and other projects, until he moved to the apparel industry. Although he has never done it, he says that his "hobbies are mountain climbing and camping.
Instagram: @y0u_sugar

Shirt ¥46,200
Pants ¥33,000
(All at Anrealage Shibuya Parco)

What is the brand's theme for the 23AW season?

This collection is based on the concept of "equal". For example, just as humans and insects see different colors in the same flower, some people see the same scenery and find it beautiful, while others find it sad. Even the same thing is not the same. Even different things can appear to be the same. Inspired by such "equals," we have come up with clothes that change color when exposed to ultraviolet light and clothes that have no difference between the front and back.

What is the key to today's styling?

From the brand's standard panel patchwork series, I chose a new shirt made of cupra. I wore it with skinny pants that are quite tight, just like me.

What do you mean by "monotone"?

I often choose monotone furniture and interior design, including gray and silver. Just recently, I had a construction company build me a round table with a white top.

Please tell us about the "unknown charms" of Shibuya PARCO.

I think there are surprisingly few commercial buildings with smoking areas on the first floor. This is a place where you can feel the character of Shibuya PARCO, a place that embraces diversity.

Where is the first place you want to go or what you want to do this fall?

I am going to try mountain climbing. I've never done it, but I've said in my "hash" that my hobby is mountaineering, so it's about time I do it right. ...... (laughs).

STYLE2.
COLOR

Enjoy the changing of the seasons.

Summer colors full of excitement are great, but autumn colors with depth and profundity are exceptional. Even the same color can be layered with different tones and finishes, making it even more enjoyable.

No.4 Kotaro Ido / STUDIOUS (3F)

PROFILE

After working at the Harajuku store, he launched the "A+ TOKYO" business before moving to the "STUDIOUS Shibuya PARCO" store in February. He says the best part of working at PARCO is getting to know various store staff with whom he would normally have a difficult time making contact.
Instagram: @idochan.well

(FACES) Top 19,800
(Maison MIHARA YASUHIRO) Jacket *Special inquiries
(Foot the Coacher) shoes ¥53,900
WAKAN Silversmithing accessories *Special inquiries
(All are from Studios Shibuya Parco)

What is the theme of your store for the 23AW season?

This season, the private brand under the name "STUDIOS" has been re-launched. The brand incorporates trends such as tech into its originative items and styles.

What is the key to today's styling?

I imagined a "young man walking the streets of Ibiza."

What do you mean by "colorful"?

Art. One of my seniors in the company who taught me about fashion is a person who has a deep appreciation for art. Influenced by him, I sometimes style my outfits by referring to the color tones of photographic works.

Please tell us about the "unknown charms" of Shibuya PARCO.

After all, "Onyanma" on the B1 floor is the best. I go there every day. I always eat "Toriten Udon" (chicken tempura udon). I choose "kake" or "bukkake" depending on my mood that day.

Where is the first place you want to go or what you want to do this fall?

I love hot springs so much. I even dream of establishing a spa resort overseas in the future. When people are in a hot spring, they don't think about anything difficult and there is no conflict. I like the peaceful atmosphere. I want to go to Ishikawa Prefecture in the fall and soak in a hot spring.

No.5 FUKO SATO / beautiful people (2F)

PROFILE

His awakening to fashion came at an early age. Influenced by his parents who loved clothes, he was allowed to wear vintage Snoopy T-shirts and MA-1s as a child. He also likes American items and vintage clothing.
Instagram:@beautifulpeople_officialsite

Blouse ¥73,700
Skirt $47,300
Shoes Staff's personal belongings
(Beautiful People, Shibuya PARCO)

What is the brand's theme for the 23AW season?

The season's theme is "unusual and ordinary. Docking of opposites is one of the approaches. For example, the lineup includes items with graphic and illustration patterns that contrast Kawasaki neon lights with nature, marine life with plastic trash, and so on.

What is the key to today's styling?

The combination of a dressy shirt and a menswear-like skirt is designed with the brand's typical genderless balance in mind. The shirt is the brand's standard double-ended design that can be worn either up or down. The skirt is a maxi type with work-like materials and shape inspired by US Navy work pants.

What do you mean by "colorful"?

I may be rather fond of colorful things. I often choose small items such as Apple watch belts and iPhone cases, especially those with colorful color schemes. I am also a big fan of food with fancy colors (laughs). The other day, I went to Puroland to eat blue curry featuring the Sanrio character Cinnamoroll!

Please tell us about the "unknown charms" of Shibuya PARCO.

We recommend taking a break and enjoying shopping on the 4th floor, where there are many benches made of recycled materials in the aisles of the museum. There are also many tables and chairs in the outside space and lush plantings, so it is pleasant to buy a Thai lunch box at "CHOMPOO" and have lunch!

Where is the first place you want to go or what you want to do this fall?

I am planning to visit Korea with my sister. My aim is to visit the newest commercial facility called "The Hyundai Seoul".

No.6 KOBAYASHI Mine/KENZO (2F)

PROFILE

She just transferred to the Shibuya PARCO store in May. He has recently become addicted to conveyor-belt sushi, and goes out to eat with his girlfriend at least once a week. What he always orders anyway is negitoro.
Instagram:@kenzo

Jacket ¥138,600
T-shirt 23,100 yen
Bottoms ¥68,200
Shoes ¥50,600
(All in Kenzo Paris Japan)

What is the brand's theme for the 23AW season?

With Mr. Nigo as the designer, this season's collection features a wide variety of items made of Kaihara denim. The brand also features designs based on Japanese kimonos such as kendo wear, judo wear, and kimonos, incorporating Japanese culture in key areas.

What is the key to today's styling?

Since the brand is genderless, we chose a women's jacket for the outerwear. I wore a yellow T-shirt with good coloring as an inner layer to express a "calm and colorful" autumn/winter look.

What do you mean by "colorful"?

I often use colorful items as a color accent. I also like floral patterns, and recently bought a shirt with a daisy pattern. Regardless of the season, I feel good when I wear something bright.

Please tell us about the "unknown charms" of Shibuya PARCO.

It is often difficult for tenants to express their colors when they are in commercial buildings, but "Shibuya PARCO" is special. The interior design and fixtures are fun to look at, as each store expresses its own world view. Just walking around the building is satisfying, as if you were visiting a museum.

Where is the first place you want to go or what you want to do this fall?

I want to go to Kyoto to see the autumn leaves!

INFORMATION

Shibuya PARCO 2023AW NEWLOOK

Campaign Details

(1) POKEPAL payment and PARCO Card 10% Payback Campaign

POCKET, PARCO's official smartphone application
Register "Shibuya PARCO" as a frequent customer at "PARCO" and make purchases with "POKEPAL Payment" or "PARCO Card" and receive 10% payback up to 50,000 yen worth of purchases.

Period: Friday, July 21 - Sunday, August 6, 2023

*First 500 people to arrive.

For more information, click here.

(2) ONLINE PARCO A/W Collection PRE-ORDER

ONLINE" for PARCO MEMBERS customers only.
PARCO" accepts pre-orders of products for the fall/winter season. Coupons are also available for 3,000 yen off for purchases of 30,000 yen or more, or an additional 2,000 yen off for purchases of 50,000 yen or more (maximum 5,000 yen off) at the same store and cart!

Period: Friday, July 21, 2023 - Thursday, August 31, 2023

Not valid with other coupons

*Details to be released soon.
Official Site

Official Instagram

Contact]

Sullivan
03-5428-0068

Nubian Shibuya PARCO
03-6455-1076

Anrealage Shibuya PARCO
03-6809-0220

Studios Shibuya PARCO
03-6416-9909

Beautiful People Shibuya PARCO
03-6452-5622

Kenzo Paris Japan
03-5410-7153

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