FEATURE | TIE UP

Translated By DeepL

The new world that Ayumu Hirano encounters. Vol.1 Ramen and clothes.
with UNIQLO , without board

A new world that Ayumu Hirano encounters.
Vol.1 Ramen and Clothes.

Ayumu Hirano won the gold medal in the men's snowboard halfpipe at the 2022 Beijing Winter Olympics. Hirano, who has devoted so much energy and time to his sport that it could be said he has devoted his entire life to the challenge, has begun to look outside of the sport as if he were taking a breather. Where does his curiosity lead him? HOUYHNHNM's, with Mr. Hirano dressed in "UNIQLO" clothing, entered a new world of ramen noodles, coffee, and records.

  • Direction&Styling_Akio Hasegawa
  • Photo_Seishi Shirakawa
  • Hair&Make_Kenshin
  • Text_Shinri Kobayashi
  • Edit_Shun Koda

. about your everyday clothes , about today's UNIQLO clothes.

Mr. Hirano is known for his love of clothes. What kind of clothes do you usually wear?

. My everyday styling is based on the size of the clothes, simplicity, and color combinations. Clothes tend to be based on darker colors such as black, navy, and gray, and when I get tired of that, I sometimes change my mood by wearing red, blue, or yellow. Reds like this one make me feel excited. Also, I really like this gray denim with its beautiful silhouette and material.

Coincidentally or inevitably, the vermilion color of the "Bazoku" restaurant and the color of Mr. Hirano's clothes were firmly linked.

. a red cardigan over a red shirt. . I thought this combination was interesting. . In particular, the cardigan is an item that I have been interested in recently, and I would like to continue using it in the future to match my own styling, while keeping an eye on the size. I usually tend to choose only clothes that I like, but when I try different styles for a photo shoot, I have the feeling that I am meeting a new me. Although it feels strange at first, I enjoy thinking about how I can make it work.

(UNIQLO) Wide-fitting jeans ¥3,990
This pair has a moderate loose feel and is made of a fabric developed in collaboration with Kaihara, a world-renowned denim manufacturer. The vintage-like faded look is the result of this fabric.

Is it the new scenery and self that you encounter when your curiosity is directed outside of snowboarding? . Even UNIQLO clothes and ramen noodles may further expand and broaden Ayumu Hirano as a person. With such expectations, we will follow Hirano's daily life.

INFORMATION

UNIQLO Global Brand Ambassador Site

www.uniqlo.com

Bazoku Nippori Branch

Address: 2-18-2 Nishinippori, Arakawa-ku, Tokyo
Phone: 03-3805-2430
Hours: 11:00 - 23:30 Open daily
Official Site