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Translated By DeepL

What to Wear in Fall/Winter? The styles of each of the 8 most popular stores.
MONTHLY JOURNAL Sep. 2023

What to wear in fall and winter?
The style of each of the eight popular stores.

With the current fashion scene becoming more fragmented with the resurgence of American casual, Y2K fashion, and tech trends, it is difficult to predict the major trends for fall/winter 2023, but what styles are popular stores paying attention to? To answer this question, we asked eight popular stores that adhere to their own unique styles to suggest their "recommended" styles for this fall/winter season. Please take a look at them as reference for your fall/winter style!

Shop06 H BEAUTY&YOUTH

A mature and sophisticated look created with leather pants.

blouson ¥59,400, parka ¥16,500, leather pants ¥99,000, sneakers ¥14,300 (all)H Beauty & Youth/03-6438-5230)

Leather is getting a lot of attention this season, and H BEAUTY & YOUTH is no exception.

This season, we are recommending leather items. The pants I am wearing this time are actually sheepskin leather, and if you look closely, you can see that the color is brown. They have a rather wide silhouette and the sheepskin is a soft material, so they are really comfortable to wear, and they also have a drapey feel. I would like people of all ages, including the so-called Generation Z, to wear this item.

The corduroy jacket is from Issue Things, which will be available from this season. Although short in length, the thick arms and volume of the jacket complement the pants. The original parka inserted as an inner layer is also playful.

For outerwear, a corduroy blouson from "ISSUETHINGS" is worn with an awareness of the season. The pants and sneakers are all in dark tones, but the key is to use a different material to avoid a monotonous look.

The parka is also original. We chose a bright orange parka so that the leather pants would not be too heavy. We are also good at adding a playful accent color to a monotone look, even down to the feet.

Leather is a difficult item to get your hands on, but with the soft material and wide silhouette of the "H Beauty & Youth" line, you can try it without hesitation. It will be an indispensable item for this season's trendy look.

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