FEATURE | TIE UP

Translated By DeepL

The new world that Ayumu Hirano encounters Vol.2 Records and Clothes.
with UNIQLO , without board

A new world that Ayumu Hirano encounters.
Vol.2 Records and Clothes.

Ayumu Hirano won the gold medal in the men's snowboard halfpipe at the 2022 Beijing Winter Olympics. Hirano, who has devoted so much energy and time to his sport that it could be said he has devoted his entire life to the challenge, has begun to look outside of the sport as if he were taking a breather. Where does his curiosity lead him? Wearing clothes from "UNIQLO," HOUYHNHNM's and Mr. Hirano enter a new world of ramen, coffee, and vinyl records.

  • Direction&Styling_Akio Hasegawa
  • Photo_Seishi Shirakawa
  • Hair&Make_Kenshin
  • Text_Shinri Kobayashi
  • Edit_Shun Koda

Athletes and Music.

Music is one of the essential elements for Ayumu Hirano. It is a cheering song that inspires him to compete, and it is also his personal theme song that peps him up when he is feeling down after a hard practice session.

For example, I have always preferred to listen to artists like THA BLUE HERB, who have a world view that they have pushed to the limit and are true to themselves. . I am interested in artists who are not all that easy to listen to, but who have gone deep into their own world. I wonder if there is some overlap with myself as a competitor."

Music is an important motivational tool for Mr. Hirano. However, it is not the only one.

. When I can relax at home, I sometimes take the record out and listen to it through speakers. . I usually listen to music on my phone, but I like to listen to good music in a good environment. I usually listen to music on my phone, but I like to listen to good music in a good environment.

Hirano-san and I visited GINZA RECORDS & AUDIO KURAMAE, a record store in Kuramae that offers a lineup of all genres of music, mainly from the 80s and 90s, in good condition, and a high-quality sound system for listening to the records. . . this is the perfect place for beginners. Through a conversation with the store's buyer, Mr. Seki, we will find out more about Mr. Hirano's tastes and listening style.

Let's start with why Mr. Hirano is interested in records ,.

I have been collecting records for a while and have a few, including old J-Pop records. The jackets of vinyl records were my first entry point, and I started buying them when I saw that there were jackets like this one by artists I knew. I sometimes buy records because of the large size of the jacket, which allows me to see it better.

Exactly, Seki agrees that the large size of the jacket is one of the charms of the record.

Nowadays, the number of people who buy records to display as interior decorations is steadily increasing. Of course, there are people who start with music, but we want people to feel free to pick up records through the artwork. We have jackets created by famous foreign artists, and some of the artwork is designed to be displayed.

INFORMATION

UNIQLO Global Brand Ambassador Site

www.uniqlo.com

GINZA RECORDS & AUDIO KURAMAE

Address: K2B 3F, 2-1-23 Kuramae, Taito-ku, Tokyo
Hours: 12:00 - 20:00 Closed on Mondays
Instagram: @ginzarecords_kuramae