FEATURE | TIE UP

Translated By DeepL

The new world that Ayumu Hirano encounters Vol.2 Records and Clothes.
with UNIQLO , without board

A new world that Ayumu Hirano encounters.
Vol.2 Records and Clothes.

Ayumu Hirano won the gold medal in the men's snowboard halfpipe at the 2022 Beijing Winter Olympics. Hirano, who has devoted so much energy and time to his sport that it could be said he has devoted his entire life to the challenge, has begun to look outside of the sport as if he were taking a breather. Where does his curiosity lead him? Wearing clothes from "UNIQLO," HOUYHNHNM's and Mr. Hirano enter a new world of ramen, coffee, and vinyl records.

  • Direction&Styling_Akio Hasegawa
  • Photo_Seishi Shirakawa
  • Hair&Make_Kenshin
  • Text_Shinri Kobayashi
  • Edit_Shun Koda

How to deal with the music that colors your life.

He has always picked up music that matched his own style from the music that his father and his seniors used to play casually at home and in the car, and "listened to it over and over again even when I got tired of it," which was his way of dealing with music.

I wanted to expand from there. However, I have not been listening to a specific genre of music, so I wondered where I should start to dig deeper. So I wondered where to start. First of all, I would like to listen to your favorite artists.

There are so many different artists that I can't say this is my favorite, but since you seem to listen to hip-hop, for example, how about this? Seki-san pulled out the album "The Love Movement" by A Tribe Called Quest.

I'm from the early days of hip-hop, and I used to work in a record store in Shibuya, so I like artists from the early 90s, and I have a strong emotional attachment to them," he said.

. this is my first time listening to A Tribe Called Quest. I've only listened to a narrow range of songs that I like, so it's very refreshing. . It's nice. I often listen to Japanese music because I want to hear the lyrics, but if I listen to too much lyrics, I can't get into the groove, so I also listen to Western music like JAY-Z and DR.

. if only for the groove...," Seki said, leading into a specific delving into the music.

For example, I think it would be interesting to choose music based on the pleasantness of the sound or the tone of the music. After all, music is a feeling. Also, it might be a good idea to listen to songs from the era in which your favorite artists were influenced. That alone will bring you much closer to the tune you like.

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. and the conversation extends to how to deal with the music that colors our lives.

People tend to think that music is just about enjoying the sound, but it can also remind us of scenery," says Seki. If we have an environment where we can listen to music that is rooted in our daily lives, we will be connected to various things, and it will be rich if we can remember things like, "Oh, such and such a song was playing at such and such a time," says Seki.

This advice seemed to make a lot of sense to Mr. Hirano, who is looking for new ways to enjoy music, and he nodded his head as he listened to the conversation. Leaving the restaurant after listening to the recommended songs for a while, Mr. Hirano looks back on his time there with a sense of enjoyment, but also with a sense of regret.

. Maybe I just don't know about it, but I think it would be great if there were record stores like this in my hometown. When I want to delve a little deeper into a genre or era using a song I like as a starting point, I can ask the clerk a question or listen to a recommendation, and it would be great if the store could become a gateway to that kind of thing.

INFORMATION

UNIQLO Global Brand Ambassador Site

www.uniqlo.com

GINZA RECORDS & AUDIO KURAMAE

Address: K2B 3F, 2-1-23 Kuramae, Taito-ku, Tokyo
Hours: 12:00 - 20:00 Closed on Mondays
Instagram: @ginzarecords_kuramae