FEATURE | TIE UP

Translated By DeepL

A new view of Applebum with Hiiragi Uesugi.
Walk on the TOKYO & HIP HOP

A new view of Applebum with Hiiragi Uesugi.

APPLEBUM was born in Tokyo in the 2000s, a period that gave rise to the current fashion trend term "Y2K." The brand's early 2010s campaign featured a number of Japanese rappers, including 5lack, Chinza DOPENESS, and SEEDA, who were active under the name S.L.A.C.K. The campaign visuals from the early 2010s had a huge impact on the street scene, which at the time had a strong international flavor, and powerfully presented the brand's stance. The collaborations with legendary rappers such as WU-TANG CLAN and NAS, who are the pride of the U.S., also symbolize the brand's high level of creativity. To take Applebum to the next level, the brand has chosen actor Hiiragi Uesugi as its model. Please take a look at the new view of "Applebum" with Uesugi Hiiragi, who was born and raised in Tokyo and shares the common language of HIP HOP.

  • Photo_Takaki Iwata
  • Styling_Kenichi Hiramoto
  • Hair_Takuya Baba (SEPT)
  • Model_Shuhei Uesugi
  • Writer_Atsutaro Ito
  • Edit_Yusuke Suzuki

PROFILE

Hiiragi Uesugi

He appeared in the drama shower "One Room Angel," which started on October 19 (Thu.) on MBS and other stations, starring alongside Takuya Nishimura. He is also a popular actor active in a wide range of other fields, such as historical dramas, movies, and commercials. He is also the MC of KANDYTOWN LIFE, which celebrated the end of its "LAST LIVE" performance at the Budokan this March, and is known for his expertise in various genres such as music, golf, cars, and furniture collecting.
Instagram: @shuheiuesugi8
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Velour half zip ¥19,800, relaxed corduroy jacket ¥28,600, relaxed corduroy pants ¥24,750 (all Applebum), other stylist's personal effects

This set-up is made of heavy corduroy fabric that symbolizes the evolution of the brand. The exquisite sizing, which is neither oversized nor just right, makes it an easy challenge even for those who are not comfortable with suits and set-ups. The half-zip cut-and-sew inside gives a sophisticated and sporty impression, unlike shirts and T-shirts.

The style of the corduroy set-up shows HIP HOP manner because "Applebum" has one of its roots in HIP HOP in New York City. The style that resonates with the cool, intelligent, and mature HIP HOP of Mos Def, a legendary rapper from Brooklyn, NY, and the atmosphere of Hiiragi Uesugi is truly the next stage of "Applebum.

Velour parka ¥24,750, velour cargo pants ¥23,980, knit cap ¥7,480, fleece scarf ¥9,680 (all Applebum), other personal effects of stylist

This dark green velour jersey set-up has a jazzy feel. Worn loosely and accessorized with a trendy scarf and knit cap, it retains the youth element of street culture while creating an overall classy atmosphere.

The knit cap is a collaboration item with Dr. Dre, a major figure in the Hip Hop world, and features the jacket artwork of Dr. Dre's classic "The Chronic" on a patch, giving you a sense of the history of Hip Hop.

The relaxed style is the exact opposite of the corduroy set-up coordinate, but it is linked to the elegance of Hiiragi Uesugi and his items, proving that even adults can wear jerseys in a cool way.

Tailored jumpsuit ¥36,850, fleece hood ¥7,920 (all Applebum), other stylist's personal effects

The all-black jumpsuit is a key item for this season's Applebum collection. The classic item called "Golden Era," which was popular among rappers on the East Coast in the 1990s, has been updated with a modern silhouette.

The clean black one-tone color scheme gives the jumpsuit a chic impression. The waist can be tied tightly or loosely to enjoy different looks depending on your mood at the time.

The brand's logo is subtly but firmly arched on the hood of the hoodie, also in black, which is worn as an inner layer. You can wear it as an all-in-one as in this case, or you can dare to show the inner lining, so feel free to wear it as you like.

Check inner cotton jacket ¥39,600, velvet pants ¥20,900 (all Applebum), other stylist's personal effects

The voluminous checkered down JKT is a sampling of a royal item with a 90s street taste reminiscent of OG (*HIP HOP term for the boss, the pinnacle, or the person who created the original).

This down jacket, which tends to be casual, is printed with a checkered pattern that has a formal image. Normally, the silhouette would have been stylish, but the oversized design is a mature interpretation of B-BOY style.

By selecting the same tone for the pants, the oversized coordination does not look too drab. If you are of the generation that lived through Y2K in the same way as Hiiragihei Uesugi, you will be thrilled by this HIP HOP mindset.

Mixed square flannel shirt ¥24,750, ribbed crew sweatshirt ¥16,280, ribbed sweatpants ¥16,280, military inner cotton vest ¥35,200 (all Applebum), other stylist's personal effects

The main style is a navy down vest with an eye-catching orange lining. Deep pockets are placed on both sides, and the logo is simply placed on the chest as if to represent the brand.

Wearing such a military-like vest over a black blouson, jogger pants, and a flannel shirt with a two-color pattern as an accent, wrapped around the waist or around the head like a scarf, shows the freedom that is typical of HIP HOP.

Leather shoes are chosen for the feet instead of sneakers. The contrast with the casual items creates a one-rank higher style. This coordination, which gives form to Hip Hop and Tokyo's atmosphere of "observe manners but follow the rules freely," is something you will naturally want to imitate.

N-3B jacket ¥47,520, dress baggy pants ¥29,150 (all Applebum), other stylist's personal effects

The last item is the most warm-weather-proof one in this coordination, which shows off the good style of Hiiragihei Uesugi. This outerwear is a modified version of the B-3, one of the synonymous military items. Military details that stimulate men's hearts, such as handwarmer pockets on the left and right sides and fur on the hood, have been faithfully reproduced. It has been made into a high-specification piece that will protect you from the midwinter cold in Tokyo.

The high design quality, which looks as if various fabrics are pasted together, reduces the tone of ruggedness that is often associated with military wear and adds an urban tone. By combining classic items such as leather gloves, white-colored wide pants, and leather shoes, a next-level military style was completed.

This season's "Applebum" collection is linked to Hiiragi Uesugi's backbone and lifestyle, and the lineup includes many items that "adult heads" steeped in street culture should check out. In the second part, we present an interview with Hiiragi Uesugi and "Applebum," who share the common language of Tokyo and HIP HOP. We hope you enjoy it as well.

INFORMATION

Applebum

Instagram: @applebum_tokyo
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