Clothes that show the personality of the person wearing them are the most interesting.
-I've heard so much about the show, but can you tell us about the background of the opening of the flagship store that you mentioned at the beginning of this article?
Upstream:I thought it was necessary to provide a space for people to see the collection properly. I have been working mainly as a wholesaler, and I am grateful for that, but I cannot show the entire world view because it is only a part of the collection that is picked up. Besides, I was originally a store owner myself, so I knew how fun and interesting it was. So, I wanted to create a store that people could enjoy, or a place where they can find something when they visit, so I will be doing various things such as putting up secondhand clothes that I picked up myself. If you go to a store and find only this (the "Seven by Seven" collection) on display, it would be boring, wouldn't it?
The interior of the store was inspired by Kawakami's home in San Francisco. The white and wood base color scheme creates a comfortable space.
-No, that's not true, though (laughs).
Upstream:But even at my original store, "7×7" (before starting the brand), I saw everything that came out of the store as the same, whether it was original or secondhand clothing. I want this store to be a place where people can find clothes that show their individuality, without being particular about vintage clothing.
-I know, right? Of course the vintage itself is fascinating, though.
Upstream:I think that's totally fine. But rather than that, isn't it best to wear clothes that make you look good? Clothes that show the individuality of the person wearing them are the most interesting.
-In today's world, we often see everyone looking for the same thing with bloodshot eyes, but it would be wonderful if we could have that kind of enjoyment with clothes we happen to come across.
Upstream:I went to India in March of this year, and the fabrics I found there inspired me, which I used in this show. I am always looking for something that catches my attention. I am always looking for something to catch my attention, and I am always conscious of "what is valuable to me in my current situation? I always have this awareness of "what is valuable to me in my current situation? Even if it is something that not everyone sees in vintage clothing, if I am able to find it, then I think it has value.
The store is lined with this season's items, one-of-a-kind showpieces, and vintage clothing purchased by Ms. Kawakami.
-Did you travel to India in search of such discoveries?
Upstream:No, I simply want to go somewhere (laughs). (Laughs.) Every season, I definitely go to places that have some kind of technology, such as machine shops and factories. I go there to find out what is important to me. That's where I start making things.
-I see that my excitement and elation is the first step.
Upstream:I think it is important to have fun. If I am not having fun, I am sure the audience will not feel it either. In the end, I think that's what it's all about.
![AH.H] British normal. 01 Gandhi sweater, sneakers, and tea.](https://www.houyhnhnm.jp/wp-content/uploads/2020/01/ah_h_038_main2-460x259.jpg)
