Arc'teryx descends on Fukuoka! | feature

Arc'teryx descends on Fukuoka! The origin of the outdoor store depicted by ON AIR.

ARC'TERYX, which opened directly managed stores in Ginza and Shinsaibashi in quick succession as the season turns to autumn, has done it again. Next, ARC'TERRIX opened its first street store in the Kyushu area in Fukuoka, one of Asia's hub cities. While taking on the role of promoting the brand in the city, the store also took on the challenge of involving local artists. The store is a clear expression of what an outdoor store should be.

Photo_Naoki Muramastu

Text_Shohei Kuroda

Edit_Shun Koda

OPENING PARTY A special moment of intoxication with pleasant music.

On October 12, the day before the opening, an opening party was held to which fans of Arc'teryx and others were invited, and while listening to the music played by DJs NONCHELEEE and KYNE, guests were able to enjoy a special time with items that had just arrived from Japan. The party was a great opportunity for the guests to get their hands on items that had just arrived from their home countries.

Arcteryx's products are designed with comfort in mind, which can be felt only when you put on the sleeves. Therefore, even with the development of e-commerce, it is better to actually see and touch the product with your own eyes and hands as much as possible before buying it. Moreover, the staff with a deep knowledge of the outdoors will present you with only what you really need for, say, a trail run or trek.

At the opening party, a craft beer called "ON AIR HAZY IPA" brewed by Fukuoka-based brewery Hobo Brewing was served.

The sticker is a representation of NONCHELEEE's illustration on the exterior. They will be given away as a novelty at the opening (until they are gone).

They are also planning a second or third initiative with "ON AIR". In the future, they are planning activities such as hiking and climbing with guests, while teaming up with the studio.

The "Arc'teryx Fukuoka Tenjin Brand Store" not only sells products, but also proposes experiences beyond that from every angle. The new store, which embodies the origin of outdoor stores, will take root in the city of Fukuoka and develop into a community space that attracts many followers.