The North Face believes in the possibilities of sports x environmental protection.
Speaking of the Shonan International Marathon, you launched the My Bottle Marathon last year.
Yamauchi: I think this is a new initiative unique to The North Face. At large events, the problem of waste disposal inevitably arises. But if we don't use cups, we can reduce the amount of waste and keep the course clean. It is common in road races to see paper cups littering the course, but I think this will encourage people to question such a scene that they have taken for granted.
Westfield: When I was shown the materials for the Shonan International Marathon, the amount of cups consumed was astonishingly high. Although the My Bottle Marathon is the world's first cutting-edge attempt, I think that if it spreads not only to the actual runners but also to other races, it will naturally lead to a better environment.
Running soft bottles and running soft cups are "THE NORTH FACE Sphere"THE NORTH FACE FLIGHT TOKYOAvailable at .
As someone who works for The North Face, do you have a message you would like to convey through the My Bottle Marathon?
Westfield: My-bottle marathons are a common value in trail running. I think it is very natural that the outdoor manufacturer "The North Face" has brought these values to the road. I hope to introduce a new way to enjoy the My Bottle Marathon to people who are not familiar with trail running.
Yamauchi: . It has become commonplace for manufacturers to be environmentally conscious. That is why I think it is very important to convey the atmosphere and world view of the tournament, rather than forcibly stressing such aspects. I would be happy if people participate from the intuitive point of view that it simply looks like fun, and if they realize the enjoyment of moving their bodies or change their awareness of the environment.
TNF Cafe will be set up at the venue of the Shonan International Marathon! The first 1,000 people to follow The North Face's official SNS account will receive a free "YES" cold-pressed juice, and coffee and the kombucha brand "_SHIP" will also be available for purchase.
I heard that The North Face will have a café at its booth at this year's event.
Yamauchi: What could The North Face do for the event? As one of the ideas, we proposed a café space where participants could communicate with each other. It will not be a place to buy and sell goods or promote the brand, but a place where participants and supporters can interact with each other through the race, the Shonan International Marathon. We will serve cold-pressed juice on the day of the race, and we would be happy if people can enjoy the aftermath of the race in the café space.
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