Rei Shito goes undercover! What is "st company KIRYU" loved by clothing lovers and designers?

We moved to the first floor of the adjacent main building, where the men's and women's sections are located. This entrance is very exciting," said Mr. Shito. The men's section includes Seven by Seven, Midori Kawa, VISVIM, and Takayuki Kijima, as well as the shoe brand ON. Mr. Shito, who also loves menswear, spotted the popular brand "Seven by Seven," which just opened a street-level store in Shibuya the other day, and made a beeline for the racks.

Sito:The recent 24th SS show was cool, the street store is cool, and I like all the items! And the designer, Junya Kawakami himself is very kind and I like him!

Ring:Seven by Seven" did a POP UP in the adjacent gallery space on the first floor. He brought in various fixtures and fittings by himself, and created a space that was filled with his own particular taste.

Sito:. I love this patchwork Mexican parka-style top. . You can tell that Kawakami-san tailors his clothes by calculating the types of fabrics and the way they are arranged. It's the kind of thing clothes lovers fall in love with.

Ms. Shito said, "You look good in everything, but if that's the case...," and Ms. Tamaki recommended a variety of items that would look great on you. Ms. Shito's excitement was heightened by the cute clothes!

Sito:Midori Kawa's shirts are wonderful, aren't they? As iconic details, there are ruffles and a shirred cloth coming out of the front, and it's so sexy. I would love to wear one myself, but I want ...... boys to wear ruffles and lace! (LOL)

Ring:I also serve customers, and I have a rule that I have had for 45 years. . It is to serve customers by recommending only clothes that look good on them. . I have told this to the girls in the store, and they put it into practice. We often have brand designers and people in the fashion industry come to our store, and because of that, we have a lot of trust and support for our staff.

Sito:I feel very much at home, and I can understand why you would talk with the staff, including Ms. Tamaki (laughs). You can also feel their love for clothes, so you can trust that they will introduce you to the right items for you.

Further in, a contemporary space lined with woody closets unfolds. The store mainly displays women's clothing, with a lineup that includes FACETASM (available in unisex), Feeny, Marmot, and Chikakizada. We will check out "Feeny" and "FACETASM," which Tamaki recommends.

Ring:Feeny" is a brand with a simple design, but with a street and vintage feel. The designer himself loves vintage clothing, which is reflected in his designs and details.

Sito:I understand . This short sweatshirt also has elements of the classic sweatshirt found in vintage clothing, but the color and shape make it very modern. The same goes for this nylon quilted coat, which I feel is very particular about the specifications and position of the pockets, and how light it is when worn. Furthermore, the cuffs are elasticized on the inside without interfering with the outside, to prevent cold outside air from entering. I feel the gentleness~!

Ring:FACETASM is one of the brands that I have been working with since the launch of the brand. I have known the designer, Hiromichi Ochiai, for 15 years, and I am always impressed by his sensitivity and stance. I am sorry that there are only a few items left for this season , since they are so popular at our house (laughs).

Sito:Popular, isn't it? This high neck knit is cute, with a voluminous neck! . Besides, the nordic pattern is split down the middle, making it a faux layer. You can arrange the silhouette by using the straps, which will broaden the range of your outfits!

There are so many brands that I personally like and there are so many highlights. I'm going to move on because I'm afraid I won't be able to leave forever (laughs).