FEATURE | TIE UP

Translated By DeepL

Rei Shito goes undercover! What is "st company KIRYU" loved by clothing lovers and designers?
loving the only shop for living

Rei Shito goes undercover! What is "st company KIRYU" loved by clothing lovers and designers?

Mr. Shito, do you know st company KIRYU?" Mr. Shito, do you know st company KIRYU? In Kiryu City, Gunma Prefecture, there is a select store that is frequented by many fashion lovers and is also highly supported by brand designers. This project started when we asked street style photographer/journalist Rei Shito to find out what it is about this store that makes people want to go out of their way to visit it. Together with Ms. Shito, who has been observing the trends of the times for many years and also visits popular stores nationwide as a clothing lover, we visited the rumored store.

  • Photo_Teppei Hoshida
  • Edit & Text_Hisamoto Chikaraishi(S/T/D/Y)

bekkan 2F shop&cafe Relax in a healing space for all five senses

Ms. Tamaki took me to the second floor of the annex. This is the Aesop room, which began carrying the brand in October of this year. The store is stocked with a wide variety of products, including popular hand balms, lip balms, mouthwashes, shampoos, and conditioners.

Sito:It smells so good! It's great to be able to come here to buy clothes and check out the cosmetics as well. You offer a wide range of products from fashion to cosmetics. What is the concept behind st company KIRYU?

Ring:I laugh at my age, but I am aiming to be "the best in Japan. We want to be the most enjoyable store not only for our customers, but also for their families to visit with them. It may be an old-fashioned way of thinking, but I want to add value to the company and create meaning in everything about buying from us. That is my dream.

Check out the body balm scents. They all smell so nice and soothing, it's hard to decide which one is right for you."

Sito:Why do you want to make this a family-friendly restaurant?

Ring:I like people and I like children. Children are cute without reason, aren't they? Many of our clients bring their children with them, so we often play with them. When I see one family spending time here together, it makes me so happy that it brings tears to my eyes. That's why we want people from all walks of life to "live" at st company by selling mainly fashion, but also cosmetics and opening a café.

Sito:Lovely story.

Ring:I hope Mr. Shito enjoys his "life" here, so let's take a break at the café (laughs).

The café's large glass windows let in light throughout the day, creating a gorgeous and peaceful atmosphere. The food and sweets served here are made with the finest ingredients, even using homemade honey. The café also serves coffee and seasonal dishes.

When asked for a floor recommendation, Tamaki immediately replied, "Pumpkin pudding, it's delicious. Together with the coffee, an original blend of coffee arranged by Sarutahiko Coffee for st company. Ms. Shito took a picture of the lovely shape of the pudding with round whipped cream on top.

The perfect balance of the gentle sweetness of the pumpkin and the slightly bitter caramel sauce complement each other, and Mr. Shito can't stop smiling. The delicious coffee that accompanies the dish also soaks into your body.

Sito:If you have a hard time deciding what to buy while shopping, come to the café once and have some delicious food or sweets to refresh yourself. In the meantime, you can think it over and go shopping again. I could stay here all day (laughs).

INFORMATION

st company KIRYU

Address: 177-4 Kawagishi-cho, Kiryu-shi, Gunma
Phone: 0277-22-5535
Hours: 11:00 - 20:00 (last entry at 19:00)
Closed: Tuesday and Wednesday
Official HP

POP UP "50/50", a project for the 50th anniversary of Shibuya PARCO, was held!

As part of Shibuya PARCO's 50th anniversary project "50/50," st company will open a limited time only store at Shibuya PARCO. At this POP UP store opening, st company will present special collaboration items with "Feeny", "Mr. It", "Midori Kawa", and "Dovelet x FACETASM".

Dates: November 25 (Sat) - December 3 (Sun), 2023
Venue: Shibuya PARCO "1F POP UP SPACE
Special pop-up page

SHIBUYA PARCO 50TH ANNIVERSARY "50/50

Dates: November 17 (Friday) - December 3 (Sunday), 2023
Special Anniversary Page

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