06:New Balance LUNAR NEW YEAR COLLECTION
Chinese New Year is the motif.
HOUYHNHNM: Last but not least, New Balance. Is it a pack of something?
Kojima: This is a seasonal collection called "Lunar New Year Collection" planned by New Balance China. This is an exclusive model sold only at ATMOS and New Balance in Japan.
HOUYHNHNM's: Lunar New Year, or Chinese New Year. There was a similar collection this year.
Kojima: There was. Has it been a year already since then?
HOUYHNHNM: And this, poof, it's hard to tell that Chinese New Year is the motif. I may have said the same thing last time.
Kojima: I might have been told. Please pay attention to the insoles in this work.
HOUYHNHNM's: All the insoles are green.
Kojima: This color is inspired by jade. The green of jade is a color that has a special meaning in China.
HOUYHNHNM: Mm-hmm. I see.
Kojima: Following this year, we will be holding another pop-up featuring this collection at the beginning of the year 2024, starting January 2 at the ATMOS Shinjuku store. We hope you will come and visit us.