HOUYHNHNM

FEATURE| The power of the new "HUNTING WORLD" was shown to the world.

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The power of the new "HUNTING WORLD" was shown to the world.

As many of you know, Yosuke Aizawa of "White Mountaineering" has joined the long-established New York-based brand "Hunting World" as its director. The brand's first runway show was held on June 14 at the Pitti Immagine Uomo international trade fair held in Florence, Italy, and made a big impact. HOUYHNHNM's looks back on the show and examines the appeal and potential of HUNTING WORLD's new collection, which was presented to the world with an overwhelming amount of enthusiasm.

  • Photo(backstage)&Text_Kai Tokuhara

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Why we are on the road.

The venue for the show was Leopolda Station in Florence. This historical building, which once flourished as a railroad terminus connecting Florence, Pisa, Livorno, and other cities in Tuscany in the 1800s, was the perfect place for HUNTING WORLD, whose inspiration comes from travel, to start a new chapter in its history. Backstage before the show, there was a sense of elation and moderate tension before the "departure" of the show. Before we focus on the looks of the show, we would like to give you a glimpse of the atmosphere backstage.

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Dedicated to the modern traveler of today.
This is the new "HUNTING WORLD" clothing and bag collection!

From here, we would like to take a look back at the show in digest form and examine how "HUNTING WORLD" has been reborn. Despite being an American brand, "HUNTING WORLD" produces most of its products in Italy. The items are a perfect balance of American casualness and authenticity and Italian formal taste. We can already look forward to the full-scale launch next spring!

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After the opening of the show, which featured a witty virtual video depicting the world of "travel," here is the opening of the show. The first and second looks were presented in modern, color-conscious resort casual wear, with a classic trolley prepared especially for the occasion in hand, and the world of the new "HUNTING WORLD" was concentrated in the first look.

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HUNTING WORLD is known for its bags. The most iconic of these bags is the "Battue Surpass," made of the original nylon material "Battue Cloth. This classic series also made its debut on the runway one after another. The classic collection was given a new lease of life through unprecedented fresh coordination.

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One of the distinctive features of the new "HUNTING WORLD" is the use of patches. The patches, which evoke a good old-fashioned American taste, are boldly applied to denim, army shirts, espadrilles, and the "Battue Surpass," a collection of standard bags.

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Yosuke Aizawa is known for his choice of materials and use of patterns. The essence of his work is fully utilized in the clothing designs of "HUNTING WORLD. The brand's symbolic elephant motif is incorporated into modern textiles, and playful Nordic patterns are brushed up into fresh, real clothes using sporty and functional materials.

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The feminine yet naturally relaxed women's wear also caught our attention. Lightweight fabrics, modern silhouettes, and specialty textiles gave the impression of a realistic wardrobe with a sense of class and versatility for travel and everyday use.

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Many new bags were also seen at the show. The collection, which fully infused modern functional beauty and essence while maintaining the brand's fundamental identity as "HUNTING WORLD," is said to be inundated with inquiries from overseas after the show. We cannot wait for the official release of the collection next spring.

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With an audience of over 500 people in attendance, the debut collection was a great success. With the addition of Yosuke Aizawa, the new "HUNTING WORLD" has only just begun its journey of great challenges. It seems unlikely that we will be able to take our eyes off of its future development.

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HUNTING WORLD JAPAN
Phone: 03-6380-9077
huntingworld-2018ss.com/

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