PROFILE
PERS is a coined word combining the words "Perspective, Perspective, Perspective" and "Personality". PERS is a project that highlights the thoughts, sensibilities, and lifestyles of the wearer and expands their individuality. The minimalistic design that eliminates all unnecessary things and the design woven with high quality materials create clothes that give the wearer a sense of depth and profundity every time he or she wears them, without being eccentric.
PROFILE
. Born in Tokyo in 1981. After graduating from Bunka Fashion College, he moved to New York in 2004, and studied under stylist Yuji Takenaka from 2006. Currently focusing on men's styling, he is constantly striving to find the ideal fashion visuals for both magazines and videos.
Appropriate weights for each piece of clothing.
PERS PROJECTS was born in Kagawa Prefecture and is made in Kagawa Prefecture. The attention to detail that goes into each of their neatly crafted items would not be possible without Mr. Ito's background. First, let us look back at his career.
Ito: After graduating from the dyeing and weaving department of an art university in Osaka , I joined a select store in Kagawa Prefecture. There, I was mainly in charge of domestic and international buying, picking secondhand clothes and buying brands. But I felt that that wasn't enough to show my range, so I decided to start my own original brand. I asked a sewing factory in Kagawa Prefecture to help me with that. As I was making things, I became more and more motivated to pay attention to the details. I wanted to make fabrics and specifications like this. After leaving the select store, I went to the sewing factory to ask them if I could start a brand, and they agreed to my request with a simple "yes". . I launched a factory brand there and worked there as a designer. . Then, in 2022, I went independent and launched the "Perth Project.
Mr. Ito, who has been making clothes in Kagawa Prefecture for a long time, is opposed by Mr. Tomoya Yagi, who started his career as a stylist in New York. Mr. Yagi began his talk by holding up a rack of "Perth Project" clothes.
Yagi: Simple designs are good, and many of the clothes are made of lightweight materials and are not stressful to wear. This linen shirt, for example, is very light and comfortable to wear.
I paired the linen shirt with brown sandals, which go well with the shirt, and kept the other items in dark tones. The faded black color matches the natural texture of the shirt.
This cut and sewn garment expresses vintage-like fading and damage. Smichrome, which looks like charcoal gray, does not make you feel hot even when worn on burnt skin. In addition to the cut-and-sew, Sumichrome items will also be available in sweatshirts and thermal T-shirts. The pants are tailored in a lightweight typewriter fabric and have drawcords at the hems to give the silhouette a different look. . "It's nice to leave them untied and still have an accent," says Yagi.
The linen shirt is made of a light, soft fabric and designed in an open-collar box silhouette reminiscent of the 50's. . The large width of the body allows the shirt to be worn with ease.
Ito: Thank you . I made this linen shirt with lightness in mind, so I am glad you noticed that. I myself want to wear it without stress, and I am very careful about its comfort. I feel that there is an appropriate weight for each piece of clothing.
Yagi: Are the weights appropriate?
Ito: Yes . Many linens are stiff and heavy, and there is nothing wrong with that, but when it comes to shirts, we want to wear them lightly. We chose a fabric that is lightweight and has a soft texture that you can enjoy. This is the third season for this linen shirt, and each time I have updated it, I think I have created a piece that is close to the ideal.
Yagi: Is there any difference in appearance between a 100% linen shirt and a shirt with polyester or other synthetic fibers in it after a long time of use?
Ito: Yes, I think 100% linen would be more tasteful, like the way it wrinkles.
Yagi: I guess that's true. When I was younger, I often chose clothes based solely on design and got tired of them after one season, but as I have grown older, I have come to appreciate clothes that I can wear for a long time without getting tired of them. Depending on the time period, heavy-weight T-shirts may be more appropriate or softer ones may be better, and it is interesting to see how fashion changes over time.
Ito: Yes, I would like to be flexible in those areas.
Yagi: Even with the same pattern, soft fabrics and hard fabrics look completely different, don't they? Which comes first, the silhouette or the choice of fabric?
Ito: In both cases, but in my case, I tend to think about the design and silhouette first , and then choose the fabric.
Yagi: I see. But it's pretty hard to find fabrics that match the design, isn't it?
Ito: It's tough (laughs). But in my case, I feel that the final result is better if I choose fabrics that match the design.
Yagi: I see.
Ito: I think that if we get too caught up in the use of great materials, we may become complacent and neglect the silhouette of the garment.
Yagi: I think fashion is largely a matter of the wearer's self-satisfaction, but there is also the factor of how you want to be seen by others. For example, if a person wears red, people may think that he/she likes to be flashy, or if a person wears a shirt, people may think that he/she looks solid, etc. Just one silhouette can change the impression.
